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A/B testing, or split testing, is a widely used product management framework that compares feature variations based on key performance indicators (KPIs). It enables data-driven decision-making and risk reduction, but it has practical limitations.
In this post, I would like to walk through some of the things that we are doing at Hubble to continue to build and enhance our product.
We’ll explore some of the key benefits to decide whether unmoderated studies are suited for your next project’s needs.
In this post, we’ll explore some of the key considerations to keep in mind when drafting a user research plan.
In this blog post, I would like to write about what are some of the things that have worked well for us and what has not, with the hopes of providing insights for other early stage founders and startups that are going through the same challenge.
While interviewing is a powerful method for delving into the depths of why’s and how’s, it’s not an easy technique. It is more than just asking questions and getting answers as it also involves dynamically engaging and establishing relationships with the participants.
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