👋🏻 Introduction
❓ Have you used [Product] before?
Yes / No
❓ How frequently do you use [Product]?
✍️ Imagine you are trying to [visit a new city]
🧪 Please try to [book a new hotel]
❓ How would you describe your overall experience?
❓ What do you expect to happen after finishing?
❓ What, if anything, caused you frustration?
👋🏻 Thank you

Usability testing for new products

Test the usability of your wireframes and Figma prototypes with real users in the early stages. Utilize this template to gather insightful feedback on accessibility and user experience. This template will allow you to identify potential areas of improvement.

Study objectives

  • Clarify if users can navigate through your prototype successfully with a unique usability score and detailed design metrics.
  • Gather qualitative insights that give users an unmoderated space to offer opinions, feedback, and suggestions.
  • Gather qualitative insights that give users an unmoderated space to offer opinions, feedback, and suggestions.

Usability testing for new products

Collect a full quantitative and qualitatve understanding of your product designs and user flows

Usability Testing Best Practices

Based on our experience, here are some of the top tips for running effective usability tests:

Start Early, Iterate Often: We recommend to begin usability testing as early as possible in the product development cycle, even with rudimentary prototypes or wireframes. Early testing helps you identify major usability issues that can be addressed before significant resources are invested. You should try to continuously iterate on the design based on feedback gathered from each testing session.

Focus on Core features: You should prioritize testing the core features and key user flows of the product. Identify the most critical tasks that users need to accomplish and ensure these are thoroughly tested. This helps in uncovering usability issues that could hinder users from achieving their goals

Simulate Realistic Scenarios: We have learned that creating scenarios that mimic real-world situations and tasks that your testers are likely to encounter when using the product. By contextualizing the tasks within realistic scenarios, you can effectively observe how users interact with your product in relevant contexts and identify potential usability challenges.

Test Across Devices and Platforms: Please ensure that usability testing is conducted across a range of devices, screen sizes, and platforms relevant to your target audience. Users may interact with your product on various devices, such as smartphones, tablets, or desktop computers.

Capture Both Qualitative and Quantitative Data: Gather both qualitative feedback (such as user observations, comments, and preferences) and quantitative data (including task completion rates, time on task, and error rates). Gathering both of these data points helps to provide a comprehensive understanding of usability issues and user behavior, enabling you to make informed design decisions.

Involve Diverse Participants: Recruit participants who represent the diverse demographics and characteristics of your target audience. Aim for a mix of age groups, technical proficiencies, and other relevant demographics to ensure that usability issues are identified across different user segments. Additionally, consider recruiting participants who may be less familiar with the product domain to gain fresh perspectives.

Study Instructions


Create an account and log in to your Hubble account.


Find the usability testing template to test new products.


Edit and change the questions as you see fit. Import your prototype into Hubble.


Run pilot tests with internal users (ideally, people that are not a part of your project)


Preview the study and check if you need to make any last minute changes


Publish the study and wait for the results to come in

Frequently Asked Questions

What is usability testing?

Usability testing is a method used to evaluate the ease of use and user experience of a product, such as a website, mobile application, software program, or physical device. It involves observing real users as they interact with the product to perform specific tasks, providing feedback, and identifying usability issues.

Why should I conduct usability testing?

Conducting usability testing is essential because it allows you to uncover usability issues early in the development process, understand user needs and preferences, and iteratively improve the user experience. By observing real users as they interact with your product, you can identify pain points, areas of confusion, and opportunities for enhancement.

What are some of the benefits of usability testing?

Usability testing offers numerous benefits for product development and user experience. Firstly, it helps identify and address usability issues early in the design process, saving time and resources in the long run. Secondly, it provides valuable insights into user behavior, preferences, and pain points, allowing for informed design decisions. Thirdly, by improving the overall user experience, usability testing enhances user satisfaction, increases product adoption rates, and boosts customer loyalty. Finally, it helps organizations build trust and credibility by demonstrating a commitment to delivering user-centric products that meet the needs of their target audience.

How can I measure my product's usability?

Measuring your product's usability involves assessing various quantitative and qualitative metrics. Firstly, you can use objective measures such as task success rates, time on task, and error rates to evaluate the efficiency and effectiveness of user interactions. Secondly, gather feedback from users through surveys, interviews, and usability testing sessions to understand their subjective experiences, preferences, and satisfaction levels. Thirdly, consider employing usability metrics like the System Usability Scale (SUS) or the Net Promoter Score (NPS) to quantify overall usability and likelihood of user recommendation. Lastly, analyze user retention rates, engagement metrics, and customer support inquiries to gauge the long-term impact of usability improvements on user behavior and satisfaction.

Other Study Templates

Visualize how users navigate your app or website with live-site testing

Visualize how users go about the sign-up flow in your app

Measure the ease of using your product with a SEQ test

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