Best Usability Testing Tools in 2024

February 2, 2024

Usability testing is an important UX research methodology that yields valuable insights regarding user behavior and helps uncover potential user experience issues to optimize the product experience. Usability testing tools are important assets when conducting successful usability tests, empowering researchers, product managers and designers to use high quality usability data to continue to improve their products.

There are many options available if you are looking for a usability testing solution, but each of them have different strengths, weaknesses and pricing models. Selecting the right tool for you and your team is an important decision that can help your team maximize efficiencies and achieve it's goals and ensure impact of the research results. In this article, we will review some of the most popular usability testing tools, spotlighting their features, strengths and pricing models.

Choosing the right usability testing tool

As you can see from this list, there are several options available for usability testing. In order to select the right usability testing platform, you must carefully consider each of the factors below:

1. Assessing your research needs and methods

First, it's important to assess what types of research are needed based on the current status of your team and project. Getting a good understanding of the types of research required for the team's objectives can help select a platform that can can meet those goals and ensure the most effective outcome for the team. Moreover, reviewing past research data and evaluating which methods have been the most insightful can help you build the right UX research plan for your projects. One additional decision to be made is whether the study should be conducted via moderated or unmoderated sessions. Moderated is very helpful because it allows you to interact with the participants and ask questions in real-time while unmoderated allows you to build studies and get feedback at scale. Both have distinct pros and cons so weighing the options and selecting the most appropriate method will be important. If appropriate, you can also use a combination of moderated and unmoderated usability tests.

2. Consider your budget for usability testing

Another important variable that you need to consider is the price, as you must choose a tool that is within your team's budget. When evaluating new ux research tools, you should understand whether it caters more to enterprise-grade companies or it is more suitable for freelancers and small startups. Getting a good understand of the target market for the tool is particularly important because the UX research and product feedback needs for enterprises are vastly different versus the needs of smaller companies. We also highly recommend comparing the feature sets and get a solid understand of what you get from each of the tools you evaluate as it ensures that you can get the most value out of your investment. We also recommend asking vendors whether they can offer a free trial so that you can test the product and it's features thoroughly before making a final decision.

3. Remember that managers are not users

Many times, research operations managers, design operations managers or product operations managers get involved in the evaluation and discovery process for UX research and feedback tools. While they should definitely weigh into the evaluation of the operational tools, we always recommend involving the individual contributors and end users that will actually spend more time using the product once purchased to make the most out of the product. We believe that getting a good sense of the usability of the product and how intuitive it is to use is crucial because it ensures that the tool can be adopted and used effectively by you and your team. Last but not least, examining the integrations that the product offers is important as it helps your team operate more effectively by creating connections between the new research tool and the existing products that your team is using.

To learn more about additional factors to consider when exploring user research tools, we recommend this guide on the best UX research tools of 2024.

Overview of usability testing tools

Name Rating Price Usability Tests
Hubble
4.8/5 - Starting at $500 per month with unlimited studies
- Custom pricing for teams
- 3 million participants from 150 countries
Moderated
Unmoderated
Quantitative
Qualitative>
UserTesting
4.5/5 - $30K to $180K per year depending on the contract
Moderated
Unmoderated
Quantitative
Qualitative
UserZoom 4.4/5 - $20K to $180K per year depending on the contract Moderated
Unmoderated
Quantitative
Qualitative
Maze 4.5/5 - Starting at $99 per month with only 1 study per month
- Custom pricing for teams
- ~500K participants
Moderated
Unmoderated
Quantitative
Qualitative
Hotjar 4.7/5 - Starting at $34 per month 
- Custom pricing for teams
Quantitative
Qualitative
Lyssna 4.4/5  - Starting at $75/month/3 seats Moderated
Unmoderated
Quantitative
Qualitative
Userbrain 4.3/5  - Starting at $79 per month Moderated
Unmoderated
Quantitative
Qualitative> 
Userlytics 4.6/5  - Enterprise plans start at $3,500 per year with custom volumes Moderated
Unmoderated
Quantitative
Qualitative
UXtweak
4.6/5  - Plus plan starts at $59 per month
 - Business plan starts at $161 per month
Moderated
Unmoderated
Quantitative
Qualitative
UXArmy
4.5/5  - Custom enterprise pricing
 - Business plan starts at $161 per month
Moderated
Unmoderated
Quantitative
Qualitative
Optimal Workshop 4.5/5  - Starting at $208/month/1 seat Moderated
Unmoderated
Quantitative
Qualitative
Loop11 4.5/5  - Starting at $179/month Moderated
Unmoderated
Quantitative
Qualitative
CrazyEgg
4.5/5  - Custom pricing for enterprises Quantitative
Qualitative
Userfeel 4.6/5 - Pay per test. Starting at $30 per test Moderated
Unmoderated
Quantitative
Qualitative
Useberry 4.0/5 - Starting at $79 per month  Moderated
Unmoderated
Qualitative
TryMata 3.7/5 - Starting at $399 per month Moderated
Unmoderated

Next up, we will go into a bit more detail on popular usability testing tools available in the market, summarizing their key features, pricing and market rating.

1. Hubble

Hubble is a unified all-in-one research tool enabling product teams to recruit participants, design experiments, and collect and analyze data. It supports a wide range of research techniques suitable for different product development phases. In addition to the feature allowing you to conduct usability studies, Hubble offers other research methods, including concept testing, card sorting, A/B split testing, and in-product surveys.

Setting up unmoderated usability tests is easy, involving the importation of Figma prototypes, task specification, and the creation of follow-up questions. Further customization options allow for the creation of A/B tests and card sorting. With the ability to recruit both live users for real-time feedback surveys and an external recruitment panel, you can efficiently distribute and collect data. The results are automatically summarized and visualized through video recordings, task success rates, heat maps, time spent on each task, and more.

Key Feature Highlights

  • Unmoderated usability testing
  • Prototype & concept testing
  • First click testing
  • In-product surveys
  • Card sorting
  • Participant recruitment

Pricing

  • F‍ree version available
  • $500 per month for starting organizations
  • Custom pricing for enterprises

Reviews

Based on reviews provided by Capterra

  • Overall Score: 4.8/5
  • Ease of Use:  4.7/5
  • Value for Money:  4.9/5
  • Customer Service: 5/5

Summary

Hubble is the only all-in-one tool in the market that offers an end-to-end experience management platform, allowing customers to collect various types of feedback and research across the product development cycle. Hubble's usability tests allows for rapid product feedback in all stages and it integrates well with widely used design platforms like Figma, to collect important usability metrics like heat maps, click data as well as recordings. If you need detailed usability tests, Hubble can be the right tool for you.

Elevate your continuous UX Research

Validate your concepts and collect post-launch feedback through Hubble

2. UserTesting

UserTesting provides options for both moderated and unmoderated studies. The platform connects you with a pool of its recruitment panel at an additional cost for pre-screened and qualified professionals. User Testing also offers mobile and website testing, card sorting, tree testing and prototype testing.

Key feature highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing
  • Diary studies
  • Recruitment panel

Pricing

  • Free version not available
  • UserTesting primarily targets mid-sized companies and enterprises with some of the custom pricing available starting at $30K per year.

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.4/5
  • Value for Money:  4.5/5
  • Customer Service: 4.4/5

Summary

If your team is large and you have sufficient budget, UserTesting can be a good choice hat provides usability testing and other research features including diary studies, moderated interviews and accesss to an external tester pool.

3. UserZoom (Now part of UserTesting)

UserZoom is a UX research platform that caters to large enterprises and mid-market companies. Similar to UserTesting, the platform provides versatile usability testing options, including both moderated and unmoderated, as well as features like surveys, card sorting, tree testing and click testing. While UserTesting acquired UserZoom, they still live as separate platforms for now.

Key feature highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing
  • Recruitment panel

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.4/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.6/5
  • Customer Service: 4.7/5

Pricing

  • Free trial available upon request
  • Starting price plan around 70K

Summary

Similar to UserTesting, UserZoom focuses on enterprise customers with less flexible pricing options. UserZoom can be a good option for your team if you have a large budget and you need to run other types of research with an external participant pool.

4. Maze

Maze provides usability analytics for reports, featuring prototype testing, card sorting, tree testing, 5-second tests and surveys. Maze enables product teams to gather and utilize user insights throughout the design process and post-launch.

Key Feature Highlights

  • Prototype & concept testing
  • First click testing
  • Live website testing
  • Card sorting
  • Surveys

Pricing

  • Free version available with limitations
  • Varying price plan is available upon request

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.4/5
  • Ease of Use:  4.2/5
  • Value for Money:  4.1/5
  • Customer Service: 3.8/5

Summary

Maze offers a strong set of features especially with unmoderated studies and live site testing at an affordable price. While it is popular for freelancer and students, it makes it difficult for product teams and larger organizations to scale as it doesn't have an enterprise-grade participant pool. Check out this article If you are looking for other alternatives to Maze.

5. Hotjar

Hotjar is known for its website testing and behavioral analytics tools visualized through heat maps and screen recordings. Through the heat maps and the screen recordings, you can undertsand well how users interact with your website. Additionally, it provides survey integration so that you can collect live feedback from your customers.

Key Feature Highlights

  • Live website testing
  • Product analytics
  • In-product surveys

Pricing

  • Free version available
  • For small teams, $32 per month
  • For enterprise and large teams, $56 per month

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.7/5
  • Ease of Use:  4.6/5
  • Value for Money:  4.5/5
  • Customer Service: 4.5/5

Summary

Hotjar is a good choice if you need to collect usability analytics on your live web products. However, if you need to run prototype usability tests or recruit participants, Hotjar may not be the appropriate choice. Other usability testing tools like Hubble, UserZoom and Maze may be better choices.

6. Lyssnna (Previously UsabilityHub)

Lysnna, previously named UsabilityHub, provides a range of remote unmoderated study tools, including prototype testing, card sorting, first click tests and surveys. Lyssna also offers options for moderated interviews with its recruitment panel and a Figma integration for effective prototype testing and user path analysis.

Key Feature Highlights

  • Prototype & concept testing
  • Card sorting
  • First click tests
  • Surveys
  • Recruitment panel

Pricing

  • Free version available with limitations
  • Offers flexible price range starting at $75 per month for small teams
  • Advanced pro plan and enterprise plan are available

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.7/5
  • Ease of Use:  4.7/5
  • Value for Money:  4.5/5
  • Customer Service: 4.9/5

Summary

Lysnna is a great tool for running usability studies with it's integration with Figma as well as the different types of unmoderated studies that it supports. One of its major drawbacks is its lack of recording option for product teams to review each session for in-depth analysis. If you want to record unmoderated usability tests or moderated usability tests, other tools like Hubble, UserTesting or Maze may be better alternatives.

7. Userbrain

Userbrain is another popular tool that provides unmoderated usability studies for web and mobile applications. While there is no free version available, it has the pay-as-you-go option per session, which may come in handy depending on the research needs.

Key Feature Highlights

  • Prototype & concept testing
  • Recruitment panel

Pricing

  • 14-day free trial available
  • Offers pay as you go option ($39 per participant)
  • Offers pricing plans from Starter ($79 per month) and Pro ($239 per month) to Agency ($659 per month)

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.3/5
  • Ease of Use:  4.6/5
  • Value for Money:  4.4/5
  • Customer Service: 4.7/5

Summary

Userbrain is a platform that focuses on usability testing and can be a great option for its pay-as-you-go plan if you work for a startup or you are doing a one-off project as a freelancer. Userbrain is also helpful because it provides a streamlined usability study process from building the study to analyzing the results with recordings and annotations. Nevertheless, one drawback is that it lacks other types of test methods such as first click tests, card sorting and in-product research.

8. Userlytics

Userlytics provides both moderated and unmoderated testing options and also offers a range of other UX research methods such as surveys, prototype and concept testing, card sorting and mobile testing. One notable benefit that Userlytics offers is that it offers unlimited team seatings to be able to view the research results.

Key Feature Highlights

  • Prototype & concept testing
  • Moderated & unmoderated tests
  • Surveys
  • Recruitment panel

Pricing

  • Free version not available
  • Custom pricing available with set number of responses
  • Starting estimate around $3,500 per year

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.6/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.7/5
  • Customer Service: 4.9/5

Summary

Userlytics is a versatile usability testing tool that offers a wide range of testing options including moderated and unmoderated studies, flexible price plans and unlimited team seats. One drawback compared to other tools in the market is that is user experience is less optimized and its participant pool size is relatively smaller compared with other platforms.

9. UXtweak

UXtweak provides a range of usability testing tools for unmoderated studies, web and mobile testing paired with a recruitment panel. The platform is a great option for running unmoderated usability tests for quick turnover with flexible pricing plans.

Key Feature Highlights

  • Prototype & concept testing
  • First click tests
  • Card sorting
  • Surveys
  • Recruitment panel

Pricing

  • Free version available
  • Flexible pricing with Plus plan starting at $59 per month, Business plan at $161 per month and an Enterprise option

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.8/5
  • Ease of Use:  4.7/5
  • Value for Money:  4.8/5
  • Customer Service: 5.0/5

Summary

UXtweak is a solid option when trying to run quick usability tests paired with a participant pool. UXtweak has integrations with Figma and Invision, offering easy flows to import prototypes and create usability tests.

10. UXArmy

UXarmy, based in Singapore, provides both moderated and unmoderated study options. It provides a range of features, ranging from Figma prototype testing, first click testing, recorded surveys, interviews, card sorting and tree testing. Moreover, it has language translation support for international research purposes.

Key Feature Highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing
  • First click tests
  • Card sorting
  • Surveys
  • Recruitment panel

Pricing

  • Pricing is based on method/test type of your choice
  • Custom enterprise plan available upon request

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.4/5
  • Value for Money:  4.5/5
  • Customer Service: 4.4/5

Summary

UXArmy offers unmoderated and moderated usability testing tools. UXArmy offers a pay per test pricing model which is unique compared to other tools in this list. It's also worth to note that UXArmy has solid support for international research translation. If you are looking to run international research or need high quality translation, UXArmy may be a good choice for your team.

11. Optimal Workshop

Optimal Workshop is a comprehensive user research platform with tools for both qualitative and quantitative insights. The platform offers various testing methods, including card sorting, tree testing, moderated usability testing, first-click testing, and surveys. While it provides access to pre-screened participants, it does not offer direct integrations with design tools for prototype importing and has limited integration and targeting options for participant recruitment.

Key Feature Highlights

  • Prototype & concept testing
  • First click tests
  • Card sorting
  • Surveys
  • Recruitment panel

Pricing

  • Free version available with limitations
  • Flexible pricing plan starting at $191 per month for Teams
  • $208 per month for a single Pro user

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.0/5
  • Value for Money:  4.4/5
  • Customer Service: 5.0/5

Summary

Optimal Workshop is a robust platform supporting a variety of test methods. Optimal workshop has been widely used for card sorting and tree testing, which are also features offered by other platforms on this list. One limitation is that Optimal Workshop doesn't offer flexible ways to add multiple team members into the workspace in some of their paid plans.

12. Loop11

Loop11 is a versatile research tool offering both moderated and unmoderated studies with usability testing, benchmarking and A/B tests. The platform supports testing on desktop, mobile, and tablet, providing both quantitative and qualitative data and it integrates with popular design tools like Figma, AdobeXD, InVision, Axure and JustInMind. However, the tool lacks panel recruitment and support for in-product surveying and experience management.

Key Feature Highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing

Pricing

  • Free version not available
  • Three tier pricing with starting Rapid Insights plan at $179 per month
  • Pro and Enterprise plan available each for $358 and $533 per month

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.5/5
  • Value for Money:  5.0/5
  • Customer Service: 5.0/5

Summary

Loop11 is a great choice for conducting usability testing and A/B split testing. While Loop11 supports both moderated and unmoderated studies, it does not provide a robust participant recruitment feature, making it difficult to find external personas and participants to conduct usability tests. The usability of the platform is also not the most updated.

13. Crazy Egg

Crazy Egg is an analytics tool that helps measure usability for web products, providing user behavior data points such as heat maps and click maps. It also offers A/B testing and user recordings to optimize website performance and user experience. The tool supports unmoderated usability testing but it does not offer external panel recruitment.

Key Feature Highlights

  • Web usability testing
  • Product analytics

Pricing

  • Free version not available
  • Pricing plans available upon request

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.1/5
  • Customer Service: 4.1/5

Summary

If you are looking to measure your website experience, Crazy Egg is an effective solution. However, if you are trying to run other types of unmoderated tests, run surveys and recruit external participants, Crazy Egg is not the best solution.

14. Userfeel

Userfeel is a user research platform developed by UX researchers, providing both moderated and unmoderated research options and participant recruiting. Similar to Userbrain, Userfeel offers a pay-as-you-go pricing model that does not require a monthly subscription.

Key Feature Highlights

  • Moderated & unmoderated tests
  • Panel recruitment

Pricing

  • Pay-as-you-go plan for moderated and unmoderated studies
  • 60 minute unmoderated for $30
  • 60 minute moderated for $60
  • 20 minute unmoderated with Userfeel panel $60
  • 40 minute unmoderated/moderated with Userfeel panel $120
  • 60 minute unmoderated/moderated with Userfeel panel $180

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.6/5
  • Ease of Use:  4.6/5
  • Value for Money:  4.5/5
  • Customer Service: 4.2/5

Summary

Userfeel offers moderated and unmoderated usability study options that can help the team unlock valuable UX research insights. The pay-as-you-go pricing model can be a good model for small product teams or contractors that don't need to run continuous research.

15. Useberry

Useberry is a UX research platform supporting unmoderated remote studies, including prototype testing, website usability testing and participant recruiting. With features like user flows, click tracks, and open analytics, it aids teams in gathering feedback on designs and live products. While its flexible pricing makes it suitable for smaller teams.

Key Feature Highlights

  • Prototype & concept testing
  • Website usability testing
  • First click testing
  • Card sorting
  • Panel recruitment

Pricing

  • Free version available
  • Starting Growth plan available at $67 per month
  • Enterprise plan available upon request

Reviews

Review is not available.

Summary

Useberry offers various features for conducting unmoderated remote studies ranging from prototype testing and website usability testing. While it has flexible pricing plans, it mostly targets European customers. Useberry also doesn't offer strong in-product integrations.

16. TryMata (previously TryMyUI)

TryMata, formerly known as TryMyUI, provides both moderated and unmoderated testing capabilities for websites, mobile apps and prototypes. However, it has a less straightforward user interface and lacks in-product integration for surveying.

Key Feature Highlights

  • Prototype & concept testing
  • Website usability testing
  • Product analytics

Pricing

  • Free plan not available
  • Tier based pricing available by feature sets: usability testing, product analytics, and research repository

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 3.7/5
  • Ease of Use:  3.3/5
  • Value for Money:  3.0/5
  • Customer Service: 3.1/5

Summary

TryMata is a great solution if you are looking for a platform that not only offers usability testing but also provides advanced analytics and research repository. However, these additions come at extra cost and lacks support for any in-product research.

Which is the best usability testing tool for me?

In this guide, we featured 16 tools that provide usability testing. Choosing the right usability testing platform is important because it will directly impact the efficiency of the user testing process and ensure that the team can collect high quality insights from the user research processes. If you need usability testing and other more complex user research features with more enteprise grade support, Hubble, UserTesting, UserZoom may be better choices for your team. If you are only looking to conduct a one-time usability test or work for a small team, using a tool like Maze, UX Army or Userfeel may be a better choice.

Elevate your continuous UX Research

Validate your concepts and collect post-launch feedback through Hubble

Frequently Asked Questions

What is a usability testing tool?

A usability test is a systematic approach in UX research that evaluates how users interact with a product. Participants perform tasks, while researchers observe to identify usability issues, providing valuable insights to improve the product's design and user interface.

What is the best usability testing platform?

Depending on the situation, you need to consider several variables to find the best tool that fits your needs. There are numerous usability testing tools and each of them have different pros and cons that you must evaluate against your team's user research needs.

How do you test usability?

Usability testing involves assessing how users interact with a product or system to identify potential issues and enhance user experience. Through carefully designed tasks, participants engage with the product, while researchers observe and collect feedback. This iterative process helps uncover usability challenges, allowing for informed design adjustments to create a more intuitive and user-friendly interface.

To learn more about developing a study plan, refer to our guide to usability test plans.

How is usability testing done in Hubble?

Hubble offers a powerful remote unmoderated usability testing feature. Through Hubble's Figma integration, Hubble customers can build unmoderated usability tests and collect feedback on early stage design concepts. Users can also customize the expected success path of a prototype, which can be used to measure user interactions and paths.

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Jin is a UX researcher at Hubble that helps customers collect user research insights. Jin also helps the Hubble marketing team create content related to continuous discovery. Before Hubble, Jin worked at Microsoft as a UX researcher. He graduated with a B.S. in Psychology from U.C. Berkekley and an M.S in Human Computer Interaction from University of Washington.

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