Delivering a good product requires every product team to engage with users, which may sound simple but can be a costly and time-consuming effort.
At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.
Real-time user interviews are insightful but don't scale well and are a pain to schedule.
Traditional user research solutions do not connect you with real users
and are not fit for gathering contextual user experience data.
2. Wide spectrum of supported feedback data
Hubble can be used for many different use cases, and not just simple NPS or CSAT collection. Hubble can also be used for other qualitative research purposes including running prototype usability tests and recruiting user research participants. This allows product teams to quickly and accurately collect various types of user research insights during all stages of product development.
1. Powerful Contextualization
Hubble allows product teams to launch survey widgets programmatically through three different options. Study creators can either specify the target URL, trigger the surveys based on clicks or interactions with specific page components, or even use custom code to trigger the surveys. These options allow survey creators to trigger surveys in specific moments as opposed to general page visits, which allows for much more contextual user feedback data. Many other platforms provide ways to add URL parameters to trigger in-product surveys, but offer less options to target specific moments and events within the user journey.
3. Flexible pricing
Hubble offers a flexible pricing plan that can accommodate companies of all sizes. Even in earlier stage startups, running In-product research and contextual surveying is becoming increasingly important to understand users. Hubble offers a way for startups to start leveraging a powerful research tool at an affordable cost and scale up as they continue to refine their PMF.