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At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.
User experience (UX) researchers and product managers (PMs) are two essential roles in product development, but they often work in silos. This can lead to misalignment between research insights and product decisions, resulting in a less-than-optimal user experience. However, when UX researchers and PMs collaborate, they can create products that truly meet user needs and exceed expectations.
After spending several months collecting feedback from our beta customers, Minhye, Nick, David and I have continued to build strong conviction that there is an unmet need for a unified product research tool for teams to collect continuous feedback from their users. We are sincerely grateful to our beta users, investors and early customers as we hit this significant milestone on our exciting journey.
Unmoderated research works very well if you have qualitative questions that need to be validated quickly from a large sample size. Hubble makes it easier and faster for you to get started with unmoderated testing by providing you with everything you need in one platform.
This post provides some background on why we believe that this problem is meaningful, and how we are planning to build Hubble as a solution.
