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May 12, 2023

Collaboration between UX research and product

User experience (UX) researchers and product managers (PMs) are two essential roles in product development, but they often work in silos. We will explore the benefits of UX researchers working with PMs and how to establish a successful collaboration.

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How to overcome the limitations of A/B testing
How to overcome the limitations of A/B testing
Product
Sep 29, 2023

How to overcome the limitations of A/B testing

A/B testing, or split testing, is a widely used product management framework that compares feature variations based on key performance indicators (KPIs). It enables data-driven decision-making and risk reduction, but it has practical limitations.

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Building product as an early stage team
Building product as an early stage team
Startup
Sep 11, 2023

Building product as an early stage team

In this post, I would like to walk through some of the things that we are doing at Hubble to continue to build and enhance our product.

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Benefits of Unmoderated Testing
Benefits of Unmoderated Testing
Research
Aug 17, 2023

Benefits of Unmoderated Testing

We’ll explore some of the key benefits to decide whether unmoderated studies are suited for your next project’s needs.

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7 Things to consider for drafting an effective research plan
7 Things to consider for drafting an effective research plan
Research
Aug 10, 2023

7 Things to consider for drafting an effective research plan

In this post, we’ll explore some of the key considerations to keep in mind when drafting a user research plan.

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How Hubble found it’s first 10 paying customers
How Hubble found it’s first 10 paying customers
Startup
Aug 3, 2023

How Hubble found it’s first 10 paying customers

In this blog post, I would like to write about what are some of the things that have worked well for us and what has not, with the hopes of providing insights for other early stage founders and startups that are going through the same challenge.

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Interviewing Techniques
Interviewing Techniques
Research
Aug 3, 2023

Interviewing Techniques

While interviewing is a powerful method for delving into the depths of why’s and how’s, it’s not an easy technique. It is more than just asking questions and getting answers as it also involves dynamically engaging and establishing relationships with the participants.

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