card sorting

Understand how users organize content with card sorting

Card sorting is a method to develop better information architecture (IA) of your contents. With Hubble, discover how users categorize information.


Intuitive card sorting setup for both you and participants

Fully randomize and create open or closed card sorting with ease. Hubble’s drag-and-drop card sort interface makes it engaging for participants so that you can accurately capture how users organize information.

Open or closed, tailor the study as fit

Hubble makes it easy to run both open or closed card sort studies depending on your learning objectives. We provide guides and reference to help you make the most out of card sorting studies.

drag-and-drop interface makes card sorting easy

When it comes to running card sort studies online, the usability of the software can affect the study outcome. Hubble’s intuitive drag-and-drop card sort interface not only allows the product teams to effectively design the studies, but also lets testers easily engage with the task.

Review card sort results at a glance

Card sort results are automatically aggregated and organized to facilitate your data analysis process.

Get one step closer to better organizing your contents with card sort studies

Optimize your information architecture, enhance navigation, and deliver a seamless user experience by understanding customers' thought process.


What our customers say

Hear directly from our customers how Hubble has transformed their continuous user feedback engine

“Hubble has been dramatically important even in such a short time period”

Better insights and better data in terms of what we need to build next. One of the hardest things to do  within product is knowing what to build next.

Pete Barnett
Director of Product @ Northspyre

“Hubble is a single space for all kinds of user feedback”

It's super important for us to be able to talk with customers all over the country asynchronously but still get that kind of live real human feedback.

Zach Pennington
Chief Product Officer at Forecastr

“Hubble is an amazing all-in-one research tool”

Hubble helps us with our UX research and usability testing initiatives. The team has been great in helping us get scale and conduct rapid and effective tests for our design and prototypes.

Joyce Iong
UX Lead at Covered