Presenting compelling research to engage stakeholders

October 26, 2023

In the fast-paced product development, UX research is a critical element in designing and improving products that truly meet the needs of your users. However, presenting UX research findings can be a daunting task. How do you communicate complex information in a way that is clear, concise, and engaging? How do you ensure that your stakeholders understand the findings and are motivated to take action?

The challenge often lies in the interaction between the research team and the stakeholders. While researchers immerse themselves in data and user feedback, stakeholders are occupied with broader organizational goals, budgets, and timelines. Bridging this gap requires a strategic approach to presenting UX research.

In the following sections of this article, we'll explore how to present UX research in a way that not only captures the attention of stakeholders but also encourages them to take decisive action.

TV gif. From At Home with Amy Sedaris, a crowded audience applauds voraciously, smiling and cheering.

Understand your audience

Before you start creating your presentation, take some time to think about your audience – the stakeholders. These stakeholders could include product managers, designers, developers, marketers, and executives. What are their goals, concerns, and expectations? What do they already know about UX research? Tailoring your presentation to address their specific needs is the first step to capturing their attention.

Define your key messages

Just like any research presentation, it's essential to define clear objectives for your UX research presentation. What are the most important things you want your audience to take away from your presentation? Clarity in your objectives is crucial for a focused and effective presentation.

Visualize your data

UX research often involves a variety of data, from user feedback to usability testing results. To make this data more accessible and engaging, use visual aids such as user journey maps, personas, and user flow diagrams to illustrate your points and bring your research findings to life.

Summarize key findings

While you may have a wealth of data, not all of it is equally important to your audience. Highlight the most significant findings and insights from your UX research. Focus on insights that directly impact the product's design, functionality, or user satisfaction.

Provide context

Explain the significance of your UX research within the broader context of the product or service. Help stakeholders understand how your findings relate to their goals and challenges. When they see the real-world impact of your research, they're more likely to be engaged and motivated to take action.

Use real-life examples

Incorporate real-life user scenarios or case studies that demonstrate the practical implications of your UX research. Share stories of users who encountered specific issues or benefited from design improvements. Real-life examples make the research more relatable and relatable experiences tend to resonate with stakeholders.

Engage your audience

Encourage participation and interaction during your presentation. Show user interviews or testing videos, and invite stakeholders to comment or ask questions. The more involved they are in the process, the more likely they are to support your recommendations.

Address concerns and questions

Anticipate questions and concerns that stakeholders may have and address them during your presentation. Be prepared to provide solutions or recommendations. Demonstrating that you've thought through potential issues shows that you're not just presenting problems but also offering solutions.

Be concise

Stakeholders are often busy professionals. Keep your presentation concise and to the point. Avoid jargon and unnecessary technical details. Aim for clarity and simplicity. The more concise your presentation, the easier it is for stakeholders to grasp the essential insights and act upon them.

Use urgency

Create a sense of urgency to encourage your audience to take action. Explain why your recommendations are important and how they will benefit your organization.

Actionable recommendations

Clearly outline the actionable recommendations or changes that should be made based on your UX research. Make it explicit what steps stakeholders need to take to improve the product or service. People are more likely to act when they know precisely what is expected of them.

Emphasize benefits

Explain how implementing your recommendations will benefit the product or service and, by extension, the organization. Focus on the positive outcomes, such as increased user satisfaction, higher retention rates, or improved conversion rates. Stakeholders are more likely to support initiatives when they understand the potential advantages.

Follow up

Your presentation isn't the end of the road. After presenting your UX research, follow up with stakeholders to answer any remaining questions and provide additional information if needed. Stay engaged in the process to ensure they take action.

In conclusion, presenting UX research effectively is not just about conveying information; it's about inspiring action and positive change in the product or service. By understanding your audience, defining clear objectives, and crafting a compelling narrative, you can capture the attention of stakeholders. Visualizing data, summarizing key findings, and using real-life examples make your research more accessible. Addressing concerns, being concise, and engaging your audience lead to a more receptive audience. Finally, by highlighting actionable recommendations, emphasizing benefits, and using persuasive communication, you can guide stakeholders toward taking the necessary action.

Remember, UX research is an invaluable tool for creating user-centered products. By presenting your findings in a way that compels stakeholders to take action, you are not only contributing to the success of your project but also to the satisfaction of the end-users who will benefit from those improvements.

If you have any thoughts on this article or have any questions on how to leverage Hubble for your next user research project, feel free to reach out at hello@hubble.team.

Frequently Asked Questions

What should be included in the executive summary of a UX research presentation?

The executive summary should provide a brief overview of the research goals, major findings, and high-level recommendations. It serves as a quick reference for stakeholders.

Should I include negative findings in the presentation?

Yes, in user research, negative findings lead to more insights and actionable improvements. Negative findings are crucial for a comprehensive understanding. Present them transparently, and discuss potential implications and opportunities for improvement.

How do I make complex research findings understandable to non-technical stakeholders?

Use simple language, avoid jargon, and supplement data with visuals. Provide real-world examples and anecdotes to illustrate findings and implications in a relatable manner.

How can I engage stakeholders during the presentation?

Encourage questions and discussions. Pose thought-provoking questions, incorporate interactive elements, and be prepared to provide additional context or examples based on audience inquiries.

Read other articles
Jin is a UX researcher at Hubble that helps customers collect user research insights. Jin also helps the Hubble marketing team create content related to continuous discovery. Before Hubble, Jin worked at Microsoft as a UX researcher. He graduated with a B.S. in Psychology from U.C. Berkekley and an M.S in Human Computer Interaction from University of Washington.

Related posts

Challenges and best practices for recruiting B2B participants in user research

Challenges and best practices for recruiting B2B participants in user research

Hubble is now SOC 2 compliant

Hubble is now SOC 2 compliant

The Best Survey Tools for Research in 2024

The Best Survey Tools for Research in 2024