This post provides some background on why we believe that this problem is meaningful, and how we are planning to build Hubble as a solution.
Almost a year ago, my co-founders and I joined forces to build our company, filled with creative passion and enthusiasm. As we were going through the continuous process of building and launching, we repeatedly encountered a common problem that many product makers empathize with: Getting high quality product feedback from users is difficult. This post provides some background on why we believe that this problem is meaningful, and how we are planning to build Hubble as a solution.
Regardless of what stage they are in, product teams need to pay close attention to what users want, ensuring that what gets shipped brings value to their users and makes a positive contribution to their business goals. As a result, product-led organizations that are able to minimize the time it takes to effectively iterate on the constant cycle of gathering user feedback, identifying the user’s needs and shipping new features, are the ones that will succeed over the long run. User research is therefore an inextricable foundation in product building that lets teams iterate with precision based on what users are saying, minimizing errors as the product roadmap gets crystalized and engineers start coding away.
Despite its importance and value, the current state of the user research market presents several interesting rooms for improvement and ripe opportunities for disruption. Here are some key observations that our team experienced firsthand as we were building products for our users:
Our team decided to devote some time and speak with acquaintances within our professional network to dig deeper into these observations. After speaking with many product managers and designers from early stage startups as well as large enterprises, we realized that many of them have encountered similar pains and resonate deeply with the inefficiencies related to collecting user feedback. Many professionals also agreed with our core hypothesis that if given the opportunity, gathering feedback from real users of the product would be more beneficial versus from external testers. Such input from the market gave us stronger confidence that there is an opportunity to create a next-generation user research tool that allows teams to gather continuous feedback from their users.
Hubble is a product feedback platform built for continuous real-time feedback across all stages, ranging from ideation, development and improvement. Our team believes that the concept of a “final product” will increasingly become obsolete, as every product-led organization will have to continuously improve and morph their product to unlock growth and ultimately become a winner in the market. Even for post-product market fit teams, the power of experimenting and reinventing will be a core competency that lets them win over their competitors as their company matures.
Here are several core features that we are building to solve the problems noted above:
Our team is looking forward to an exciting future where product teams of any size can easily and effectively collect product feedback from their users across all stages of product development. We believe that as more digital products get built in the future, the channels of communication between active users and product teams will only become more transparent and the amount of time, effort and capital it takes to build great products will be reduced to a minimum.
If you want to partake in this exciting journey, or have any questions or comments about Hubble, please do not hesitate to reach us at email@example.com or visit www.hubble.team for some additional information. My team and I are looking forward to helping you and your team build amazing products through Hubble.
At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.
After spending several months collecting feedback from our beta customers, Minhye, Nick, David and I have continued to build strong conviction that there is an unmet need for a unified product research tool for teams to collect continuous feedback from their users. We are sincerely grateful to our beta users, investors and early customers as we hit this significant milestone on our exciting journey.
Unmoderated research works very well if you have qualitative questions that need to be validated quickly from a large sample size. Hubble makes it easier and faster for you to get started with unmoderated testing by providing you with everything you need in one platform.