Hubble Blog | Product

Research Posts

How to overcome the limitations of A/B testing

Sep 29, 2023

How to overcome the limitations of A/B testing

A/B testing, or split testing, is a widely used product management framework that compares feature variations based on key performance indicators (KPIs). It enables data-driven decision-making and risk reduction, but it has practical limitations.

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Product

May 15, 2023

Why Hubble?

At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.

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Product

May 15, 2023

Launching Hubble, an AI Powered Unified Product Research Tool

After spending several months collecting feedback from our beta customers, Minhye, Nick, David and I have continued to build strong conviction that there is an unmet need for a unified product research tool for teams to collect continuous feedback from their users. We are sincerely grateful to our beta users, investors and early customers as we hit this significant milestone on our exciting journey.

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