The importance of UX Analytics
Measuring your product's UX is essential because it provides valuable insights into how users interact with products or services, allowing organizations to gauge customer satisfaction, identify and address usability issues, prioritize improvements and gain a competitive edge. By quantifying the user experience, businesses can make data-driven decisions, reduce churn, allocate resources effectively and ensure compliance with industry standards, ultimately leading to enhanced user satisfaction, loyalty and long-term success.
A good set of tools for UX analytics is crucial because it enables organizations to gather, process and interpret user data effectively. Such tools provide comprehensive and real-time insights into user behavior, preferences and pain points, allowing for informed decision-making in product design and development. With the right UX analytics tool, businesses can pinpoint areas for improvement, track the impact of changes over time, and fine-tune their strategies to optimize the user experience. Additionally, these tools facilitate collaboration among multidisciplinary teams, streamline the measurement process, and ensure that user-centric design principles remain at the forefront of decision-making, ultimately leading to enhanced user satisfaction and competitive advantage in the market.
In this guide, we will review 12 top UX analytics tools in 2024 that can help you improve your UX and create products that users love.
1. Hubble
Hubble is a unified all-in-one research tool enabling product teams to recruit participants, design experiments, and collect and analyze data. It supports a wide range of research techniques suitable for different product development phases. In addition to the feature allowing you to conduct usability studies, Hubble offers other research methods, including concept testing, card sorting, A/B split testing, and in-product surveys.
Hubble's contextual surveys allow you to understand customers in specific moments of their journeys, helping unlock continuous user feedback across all stages of product development. The surveys can also be connected with user data platforms that allow customers to segment users, and associate survey results with specific users so that the UX team and the product team can get a good understanding of their customers.
Setting up unmoderated usability tests is easy, involving the importation of Figma prototypes, task specification, and the creation of follow-up questions. Further customization options allow for the creation of A/B tests and card sorting. With the ability to recruit both live users for real-time feedback surveys and an external recruitment panel, you can efficiently distribute and collect data. The results are automatically summarized and visualized through video recordings, task success rates, heat maps, time spent on each task, and more.
Key Feature Highlights
- In-product surveys
- Tracking & identifying users
- Unmoderated usability testing
- Prototype & concept testing
- First click testing
- Card sorting
- Participant recruitment
Pricing
- Free trial available
- $500 per month for starting organizations
- Custom pricing for enterprises
Pros
- Offers an all-in-one bundle for UX analytics
- Integrations with other user data platforms like Segment
- Also offers participant recruitment and usability testing
Cons
- Does not offer pricing for freelancers and small teams
Reviews
Based on reviews provided by Capterra
- Overall Score: 4.8/5
- Ease of Use: 4.7/5
- Value for Money: 4.9/5
- Customer Service: 5/5
Summary
Hubble is the only all-in-one UX analytics tool in the market that offers an end-to-end UX measurement and analysis, allowing customers to collect various types of feedback and research across the product development cycle. Hubble's usability tests allows for rapid product feedback in all stages and it integrates well with widely used design platforms like Figma, to collect important usability metrics like heat maps, click data as well as recordings. If you need detailed usability tests, Hubble can be the right tool for you.
Elevate your continuous UX Research
Validate your concepts and collect post-launch feedback through Hubble
2. Fullstory
Fullstory is an all-in-one product analytics platform for companies, providing digital experience management features such as screen recording, journey mapping, heat maps, user funnels, frustration signals and many others. Through Fullstory's various features, product teams can analyze their user experience and continue to improve and refine their product.
Key Feature Highlights
- Session replays
- Heatmaps
- Funnel analysis
- User segments
- Frustration signals
Pros
- Offers an integrate suite of products for digital experience management
- Wide options for integrations
- Enterprise grade support
Cons
- Not a good fit for early stage teams and freelancers
Pricing
- Custom pricing for enterprises
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.6/5
- Ease of Use: 4.4/5
- Value for Money: 4.3/5
- Customer Service: 4.1/5
Summary
Fullstory is a great option that lets you understand how your users are using your product through various features including session recording, heatmaps and user path analysis. If you are looking to improve your UX analytics in your product, FullStory can be a great choice that gives you many tools in one bundle to be able to analyze and understand your user behavior. However, if you need qualitative and quantative UX research tools to create studies and run usability tests, FullStory is not the best fit. Also worth to note that FullStory is an enterprise tool and it does not cater to individual freelancers or startups that don't have a sizeable budget.
3. Hotjar
Hotjar is known for its website testing and behavioral UX analytics tools visualized through heat maps and screen recordings. Through the heat maps and the screen recordings, you can undertsand well how users interact with your website. Additionally, it provides survey integration so that you can collect live feedback from your customers.
Key Feature Highlights
- Live website testing
- Product analytics
- In-product surveys
Pros
- Affordable pricing for small teams and startups
- Various tools available for UX analytics
Cons
- You must upgrade to high paid tiers for premium user research features like participant recruitment
- Does not offer many integration options with other user analytics tools
Pricing
- Free version available
- For small teams, $32 per month
- For enterprise and large teams, $56 per month
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.7/5
- Ease of Use: 4.6/5
- Value for Money: 4.5/5
- Customer Service: 4.5/5
Summary
Hotjar is one of the most popular UX analytics tools if you need to record user sessions and measure user funnels in the product. However, if you need to run prototype usability tests or recruit participants, Hotjar may not be the appropriate choice as it doesn't have a robust set of functionalities for qualitative feedback and surveying.
4. Crazy Egg
Crazy Egg is a UX analytics tool that helps measure usability for web products, providing user behavior data points such as heat maps and click maps. It also offers A/B testing and user recordings to optimize website performance and user experience. The tool supports unmoderated usability testing but it does not offer external panel recruitment.
Key Feature Highlights
- Web usability testing
- Product analytics
- Heatmaps
Pricing
- Free version not available
- Pricing plans available upon request
Pros
- Full set of UX analytics tools
- Affordable pricing relative to other enteprise grade UX analytics tools
- Easy to use UX
Cons
- Does not offer best-in-class usability testing and other UX research methodologies
- No participant recruitment for unmoderated research
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.5/5
- Ease of Use: 4.5/5
- Value for Money: 4.1/5
- Customer Service: 4.1/5
Summary
If you are looking to measure your web application experience, Crazy Egg is an effective solution. If you need in-product surveys or qualitative data, Crazy Egg does not provide a good feature set to support such type of data & research.
5. Mixpanel
Mixpanel is a user behavior analytics tool that offers various tools needed to understand your user behavior. Through Mixpanel's core features, product and UX teams can make data-informed decisions that can improve their product's user experience.
Key Feature Highlights
- Event tracking
- User identification
- A/B Testing
- User funnel analysis
Pricing
- Free to start
- $20 per month for growth
- Custom pricing for enterprise
Pros
- Supports event tracking, user identification and A/B testing for a consolidated UX analytics experience
- Easy to install and start measuring
Cons
- No support for in-product surveying
- No screen recording or session replays
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.5/5
- Ease of Use: 4.0/5
- Value for Money: 4.1/5
- Customer Service: 4.2/5
Summary
Mixpanel is one of the most popular user analytics tools that offers various core features that can help with your UX analytics and measurement. If you need an analytics tool that can cover not only UX analytics but other product analytics needs like A/B testing and user funnels, Mixpanel may be the right choice for your team. However, it does not provide more UX analytics focused features such as screen recordings and replays.
6. Optimizely
Optimizely is a popular UX analytics tool that enables you to conduct experiments and enhance the performance of your digital product. With Optimizely, you gain access to a suite of tools that not only boost conversion rates but also enable personalized content delivery to engage your users effectively.
Key Feature Highlights
- Event tracking
- User identification
- A/B Testing
- User funnel analysis
Pricing
- Free to start
- $20 per month for growth
- Custom pricing for enterprise
Pros
- Supports event tracking, user identification and A/B testing for a consolidated UX analytics experience
- Easy to install and start measuring
Cons
- No support for in-product surveying
- No screen recording or session replays
Reviews
Ratings are based on scores provided by G2
- Overall Score: 4.5/5
Summary
If you are looking for an experimentation tool that can help with continuous UX analytics and improvement, Optimizely can be a great choice for your team. Please keep in mind that the tool is meant for larger enterprises and SMBs and it does not offer other types of quantitative and qualitative UX research features.
7. Contentsquare
Contentsquare is an all-in-one experience platform that allows you to understand your customers better. The company offers digital experience analytics, digital experience monitoring and product analytics to improve customer loyalty, improve site performance and user retention.
Key Feature Highlights
- Session replays
- Error analysis
- Funnel analysis
- User journeys
Pricing
- Custom pricing
Pros
- Versatile tool for experience management and monitoring
- Detailed reporting and ability to use both monitoring and manag
Cons
- No support for in-product surveying
- No screen recording or session replays
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.8/5
- Ease of Use: 4.5/5
- Value for Money: 4.4/5
- Customer Service: 4.9/5
Summary
If you are looking for screen recordings, funnel analysis, error reports and other experience management tools on the web, Contentsquare can be a great choice. However, it's pricing is a bit obscure for non-enterprise companies and it doesn't offer UX research products as a part of its offering.
8. UXCam
UXCam specializes in user experience analytics, with a primary emphasis on mobile applications. This platform offers a variety of behavioral analytics features, renowned for its ability to offer profound insights into user engagement with mobile interfaces. UXCam proves highly valuable for SaaS companies seeking to pinpoint usability issues in mobile apps, monitor performance metrics, and make informed decisions regarding design enhancements.
Key Feature Highlights
- Drop off analysis
- Conversions
- Funnels
- Session replay
- Heat maps
- User journeys
Pricing
- Free up to 3,000 monthly sessions
- Custom pricing
Pros
- Versatile tool for experience management and monitoring
- Strong mobile optimized experience
Cons
- Not a tool focused on on web products
- No surveying or qualitative research support
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.7/5
- Ease of Use: 4.8/5
- Value for Money: 5.0/5
- Customer Service: 4.7/5
Summary
If you are looking for a tool for mobile UX analytics and experience optimization, UXCam is a great choice. However, if you need cross-device UX analytics and support, you probably can look into other options as well.
9. Amplitude
Amplitude is a leading user behavior analytics tool that offers multiple services for UX analytics. The company offers services such as analytics, experimentation and customer data platforms to allow product builders and designers to fully understand their audiences in the product. through Amplitude's features, teams can get a good understanding of their user experience and continue to refine it real-time.
Key Feature Highlights
- User identification
- Event tracking
- User funnel analysis
- Experimentation
Pricing
- Free to start
- Pro pricing starts at $49 per month
- Custom pricing for enterprise
Pros
- Complete set of analytics tools
- Flexible pricing model
- Easy to get started (offers free plan)
Cons
- Doesn't support screen recordings and qualitative analysis
- Platform UX is not optimized compared to other newer analytics platforms
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.6/5
- Ease of Use: 4.1/5
- Value for Money: 4.4/5
- Customer Service: 4.4/5
Summary
Amplitude is one of the most popular UX analytics that offers a free trial and is really easy to start. Amplitude has a very strong offering for user analytics, being one of the leaders for event tracking, user identification and experimentation. However, if you are looking to collect additional user experience insights like screen recordings or usability tests, you should consider other tools that offer a broader set of capabilities for UX analysis.
10. Adobe Analytics
Adobe Analytics is a leading user behavior analytics tool by Adobe that offers multiple features for UX analytics. Adobe analytics focuses on providing user analytics capabilities for enterprises, providing features such as user segments, user behavior analytics, web performance monitoring, customized dashboards and many other features.
Key Feature Highlights
- Reports
- Web analytics
- Marketing attribution
- User journeys
- Predictive analytics
- Marketing analytics
Pricing
- Custom pricing for enterprises
Pros
- Integrates well with other products within Adobe suite
- Advanced, enterprise grade analytics dashboards and reporting
- Scalable solution for enterprises
Cons
- Doesn't support experimentation and screen recordings
- UX is not as intuitive as other newer platforms
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.5/5
- Ease of Use: 3.9/5
- Value for Money: 4.1/5
- Customer Service: 4.1/5
Summary
Adobe analytics is a great tool used by many enterprises to collect user insights and user experience data. The product provides strong analytics, versatile reporting and wide options of integrations especially with other Adobe family products. Nevertheless, if you are looking for more value, and need other features and not just analytics, we recommend looking at other tools on this list that can provide a better set of tools to support continuous research in all stages of product development.
11. PostHog
PostHog is an all-in-one analytics platform that allows product teams to understand their customers, offering a wide set of capabilities including funnels, user paths, feature flags and experimentation.
Key Feature Highlights
- User behavior analytics
- Events tracking
- User funnels
- User journeys
- Session replays
- Experimentation
Pricing
- Free to get started
- Custom pricing based on volume (MTUs)
Pros
- Versatile set of tools for UX analytics and other user analytics
- Easy to set up and use
- Offers free plan to experiment and test
Cons
- Doesn't offer surveys, usability tests and other tools that are helpful for UX analytics
Reviews
Ratings are based on scores provided by G2
- Overall Score: 4.4/5
Summary
PostHog is a popular tool used by companies of all sizes to analyze and measure their user experience. PostHog offers a comprehensive set of tools including user funnels, screen recordings, user cohorts, segmentation and event tracking. If you are looking to augment your entire product analytics suite, PostHog can be a great answer. However, if you are also looking for unmoderated UX analytics and testing, other tools on this list like Hubble may be better alternatives.
11. UserTesting
UserTesting is a consolidated user research tool providing several options for UX analytics on product concepts and live products. Many of the other tools on this list help with in-product UX measurement, but UserTesting focuses on unmoderated and moderated research that can improve your UX analytics stack and help you validate your product ideas early in the product development cycle.
Key feature highlights
- Moderated & unmoderated tests
- Prototype & concept testing
- Diary studies
- Recruitment panel
Pricing
- Free version not available
- UserTesting primarily targets mid-sized companies and enterprises with some of the custom pricing available starting at $30K per year.
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.5/5
- Ease of Use: 4.4/5
- Value for Money: 4.5/5
- Customer Service: 4.4/5
Summary
If your team is large and you have sufficient budget, UserTesting can be a good choice hat provides usability testing and other research features including diary studies, moderated interviews and accesss to an external tester pool.
12. UserZoom (Now part of UserTesting)
UserZoom is a UX research platform that caters to large enterprises and mid-market companies. Similar to UserTesting, the platform provides versatile UX analytics options, including both moderated and unmoderated, as well as features like surveys, card sorting, tree testing and click testing. While UserTesting acquired UserZoom, they still live as separate platforms for now. UserZoom, UserTesting and Hubble provide ways for your team to augment our analytics by conducting tests and collecting qualitative and quantitative user research insights in all stages of the product development process.
Key feature highlights
- Moderated & unmoderated tests
- Prototype & concept testing
- Recruitment panel
Reviews
Ratings are based on scores provided by Capterra
- Overall Score: 4.4/5
- Ease of Use: 4.5/5
- Value for Money: 4.6/5
- Customer Service: 4.7/5
Pricing
- Free trial available upon request
- Starting price plan around 70K
Summary
Similar to UserTesting, UserZoom focuses on enterprise customers with less flexible pricing options. UserZoom can be a good option for your team if you have a large budget and you need to run other types of research with an external participant pool.
What factors should I consider when selecting a UX analytics tool?
Set of features
Selecting a tool that offers all the features that you need for your team is most important. As you can see from the reviews above, all of the UX analytics tools have different pros and cons and offer a different set of features that can be utilized for different purposes. For example, Hubble offers a powerful in-product surveying paired with targeting while UXCam offers strong UX analytics for mobile applications.
Ease of use
Making sure to select a tool that is easy to use and is quickly adoptable by other members of your team is extremely important. Make sure to get access to a free trial if they offer it and try to get a good sense of how the product is structured and how intuitive and easy to use it is.
Pricing
Depending on your team's budget, you will have a variety of options available. Make sure to stay within your budget and maximize your ROI by investing in a tool that can help solve your team's needs.
Support
Make sure that the vendor can offer high quality support. This is particularly important because some of the vendors are headquartered on different time zones and don't offer 24/7 support to cater to your needs and help with problems
Integrations
Select tools that can integrate well with your existing tools and maximize efficiency and collaboration. For example, Hubble integrates with key user data platforms like Segment and workspace tools like slack.
UX Analytics Tools Offering Free Trials
If vendors offer free trials, make sure to take full advantage of them. Free trials can be great opportunities for you to test the tool with your team and explore the various features and functionalities before making a financial commitment. Here is a a summary of the UX analytics tools that offer free trials:
- Hubble
- Google Analytics
- Hotjar
- Mixpanel
- Amplitude
- FullStory
- PostHog
Which is the best usability testing tool for me?
In this guide, we featured 12 UX analytics tools that can help you get a better understanding of your user behavior. Choosing the right UX analytics platform is important because it will directly impact the efficiency of your product analytics and ensure that the team can collect high quality user behavior insights to power your decisions. Using tools like Hubble, Hotjar, UXCam and FullStory will open doors for your team to get a better understanding of your customers and deliver tremendous value by building products that customers love.
Elevate your continuous UX Research
Validate your concepts and collect post-launch feedback through Hubble
