The best UX Analytics Tools in 2024

February 2, 2024

The importance of UX Analytics

Measuring your product's UX is essential because it provides valuable insights into how users interact with products or services, allowing organizations to gauge customer satisfaction, identify and address usability issues, prioritize improvements and gain a competitive edge. By quantifying the user experience, businesses can make data-driven decisions, reduce churn, allocate resources effectively and ensure compliance with industry standards, ultimately leading to enhanced user satisfaction, loyalty and long-term success.

A good set of tools for UX analytics is crucial because it enables organizations to gather, process and interpret user data effectively. Such tools provide comprehensive and real-time insights into user behavior, preferences and pain points, allowing for informed decision-making in product design and development. With the right UX analytics tool, businesses can pinpoint areas for improvement, track the impact of changes over time, and fine-tune their strategies to optimize the user experience. Additionally, these tools facilitate collaboration among multidisciplinary teams, streamline the measurement process, and ensure that user-centric design principles remain at the forefront of decision-making, ultimately leading to enhanced user satisfaction and competitive advantage in the market.

In this guide, we will review 12 top UX analytics tools in 2024 that can help you improve your UX and create products that users love.

Name Rating Price UX Analytics Tools
Hubble 4.8/5 - Starting at $500 per month with unlimited studies
- Custom pricing for teams
- 3 million participants from 150 countries
Moderated
Unmoderated
Quantitative
Qualitative
Fullstory 4.5/5  - Custom enterprise pricing Quantitative
Qualitative
Hotjar 4.4/5  - Basic pricing starts at $32 per month
 - $56 per month for enterprise and large teams
Unmoderated
Quantitative
Qualitative
Crazy Egg 4.5/5  - Custom pricing Unmoderated
Quantitative
Qualitative
Mixpanel 4.7/5  - Growth pricing starts at $20 per month
 - Custom enterprise pricing
Quantitative
Qualitative
Optimizely 4.4/5  - Growth pricing starts at $20 per month
 - Custom enterprise pricing
Moderated
Unmoderated
Quantitative
Qualitative
Contentsquare 4.3/5  - Custom pricing Quantitative
Qualitative
UXCam 4.6/5  - Custom pricing Quantitative
Qualitative
Amplitude 4.6/5  - Pro pricing starts at $49 per month
 - Custom enterprise pricing
Quantitative
Qualitative
Adobe Analytics 4.5/5  - Custom enterprise pricing Quantitative
Qualitative
PostHog
4.5/5  - Custom pricing based on volume (MTUs) Quantitative
Qualitative
UserTesting
4.5/5  - $30K to $180K per year depending on the contract
Moderated
Unmoderated
Quantitative
Qualitative
UserZoom (Now part of UserTesting) 4.5/5  - $20K to $180K per year depending on the contract Moderated
Unmoderated
Quantitative
Qualitative

1. Hubble

Hubble is a unified all-in-one research tool enabling product teams to recruit participants, design experiments, and collect and analyze data. It supports a wide range of research techniques suitable for different product development phases. In addition to the feature allowing you to conduct usability studies, Hubble offers other research methods, including concept testing, card sorting, A/B split testing, and in-product surveys.

Hubble's contextual surveys allow you to understand customers in specific moments of their journeys, helping unlock continuous user feedback across all stages of product development. The surveys can also be connected with user data platforms that allow customers to segment users, and associate survey results with specific users so that the UX team and the product team can get a good understanding of their customers.

Setting up unmoderated usability tests is easy, involving the importation of Figma prototypes, task specification, and the creation of follow-up questions. Further customization options allow for the creation of A/B tests and card sorting. With the ability to recruit both live users for real-time feedback surveys and an external recruitment panel, you can efficiently distribute and collect data. The results are automatically summarized and visualized through video recordings, task success rates, heat maps, time spent on each task, and more.

Key Feature Highlights

  • In-product surveys
  • Tracking & identifying users
  • Unmoderated usability testing
  • Prototype & concept testing
  • First click testing
  • Card sorting
  • Participant recruitment

Pricing

  • Free trial available
  • $500 per month for starting organizations
  • Custom pricing for enterprises

Pros

  • Offers an all-in-one bundle for UX analytics
  • Integrations with other user data platforms like Segment
  • Also offers participant recruitment and usability testing

Cons

  • Does not offer pricing for freelancers and small teams

Reviews

Based on reviews provided by Capterra

  • Overall Score: 4.8/5
  • Ease of Use:  4.7/5
  • Value for Money:  4.9/5
  • Customer Service: 5/5

Summary

Hubble is the only all-in-one UX analytics tool in the market that offers an end-to-end UX measurement and analysis, allowing customers to collect various types of feedback and research across the product development cycle. Hubble's usability tests allows for rapid product feedback in all stages and it integrates well with widely used design platforms like Figma, to collect important usability metrics like heat maps, click data as well as recordings. If you need detailed usability tests, Hubble can be the right tool for you.

Elevate your continuous UX Research

Validate your concepts and collect post-launch feedback through Hubble

2. Fullstory

Fullstory is an all-in-one product analytics platform for companies, providing digital experience management features such as screen recording, journey mapping, heat maps, user funnels, frustration signals and many others. Through Fullstory's various features, product teams can analyze their user experience and continue to improve and refine their product.

Key Feature Highlights

  • Session replays
  • Heatmaps
  • Funnel analysis
  • User segments
  • Frustration signals

Pros

  • Offers an integrate suite of products for digital experience management
  • Wide options for integrations
  • Enterprise grade support

Cons

  • Not a good fit for early stage teams and freelancers

Pricing

  • Custom pricing for enterprises

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.6/5
  • Ease of Use:  4.4/5
  • Value for Money:  4.3/5
  • Customer Service: 4.1/5

Summary

Fullstory is a great option that lets you understand how your users are using your product through various features including session recording, heatmaps and user path analysis. If you are looking to improve your UX analytics in your product, FullStory can be a great choice that gives you many tools in one bundle to be able to analyze and understand your user behavior. However, if you need qualitative and quantative UX research tools to create studies and run usability tests, FullStory is not the best fit. Also worth to note that FullStory is an enterprise tool and it does not cater to individual freelancers or startups that don't have a sizeable budget.

3. Hotjar

Hotjar is known for its website testing and behavioral UX analytics tools visualized through heat maps and screen recordings. Through the heat maps and the screen recordings, you can undertsand well how users interact with your website. Additionally, it provides survey integration so that you can collect live feedback from your customers.

Key Feature Highlights

  • Live website testing
  • Product analytics
  • In-product surveys

Pros

  • Affordable pricing for small teams and startups
  • Various tools available for UX analytics

Cons

  • You must upgrade to high paid tiers for premium user research features like participant recruitment
  • Does not offer many integration options with other user analytics tools

Pricing

  • Free version available
  • For small teams, $32 per month
  • For enterprise and large teams, $56 per month

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.7/5
  • Ease of Use:  4.6/5
  • Value for Money:  4.5/5
  • Customer Service: 4.5/5

Summary

Hotjar is one of the most popular UX analytics tools if you need to record user sessions and measure user funnels in the product. However, if you need to run prototype usability tests or recruit participants, Hotjar may not be the appropriate choice as it doesn't have a robust set of functionalities for qualitative feedback and surveying.

4. Crazy Egg

Crazy Egg is a UX analytics tool that helps measure usability for web products, providing user behavior data points such as heat maps and click maps. It also offers A/B testing and user recordings to optimize website performance and user experience. The tool supports unmoderated usability testing but it does not offer external panel recruitment.

Key Feature Highlights

  • Web usability testing
  • Product analytics
  • Heatmaps

Pricing

  • Free version not available
  • Pricing plans available upon request

Pros

  • Full set of UX analytics tools
  • Affordable pricing relative to other enteprise grade UX analytics tools
  • Easy to use UX

Cons

  • Does not offer best-in-class usability testing and other UX research methodologies
  • No participant recruitment for unmoderated research

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.1/5
  • Customer Service: 4.1/5

Summary

If you are looking to measure your web application experience, Crazy Egg is an effective solution. If you need in-product surveys or qualitative data, Crazy Egg does not provide a good feature set to support such type of data & research.

5. Mixpanel

Mixpanel is a user behavior analytics tool that offers various tools needed to understand your user behavior. Through Mixpanel's core features, product and UX teams can make data-informed decisions that can improve their product's user experience.

Key Feature Highlights

  • Event tracking
  • User identification
  • A/B Testing
  • User funnel analysis

Pricing

  • Free to start
  • $20 per month for growth
  • Custom pricing for enterprise

Pros

  • Supports event tracking, user identification and A/B testing for a consolidated UX analytics experience
  • Easy to install and start measuring

Cons

  • No support for in-product surveying
  • No screen recording or session replays

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.0/5
  • Value for Money:  4.1/5
  • Customer Service: 4.2/5

Summary

Mixpanel is one of the most popular user analytics tools that offers various core features that can help with your UX analytics and measurement. If you need an analytics tool that can cover not only UX analytics but other product analytics needs like A/B testing and user funnels, Mixpanel may be the right choice for your team. However, it does not provide more UX analytics focused features such as screen recordings and replays.

6. Optimizely

Optimizely is a popular UX analytics tool that enables you to conduct experiments and enhance the performance of your digital product. With Optimizely, you gain access to a suite of tools that not only boost conversion rates but also enable personalized content delivery to engage your users effectively.

Key Feature Highlights

  • Event tracking
  • User identification
  • A/B Testing
  • User funnel analysis

Pricing

  • Free to start
  • $20 per month for growth
  • Custom pricing for enterprise

Pros

  • Supports event tracking, user identification and A/B testing for a consolidated UX analytics experience
  • Easy to install and start measuring

Cons

  • No support for in-product surveying
  • No screen recording or session replays

Reviews

Ratings are based on scores provided by G2

  • Overall Score: 4.5/5

Summary

If you are looking for an experimentation tool that can help with continuous UX analytics and improvement, Optimizely can be a great choice for your team. Please keep in mind that the tool is meant for larger enterprises and SMBs and it does not offer other types of quantitative and qualitative UX research features.

7. Contentsquare

Contentsquare is an all-in-one experience platform that allows you to understand your customers better. The company offers digital experience analytics, digital experience monitoring and product analytics to improve customer loyalty, improve site performance and user retention.

Key Feature Highlights

  • Session replays
  • Error analysis
  • Funnel analysis
  • User journeys

Pricing

  • Custom pricing

Pros

  • Versatile tool for experience management and monitoring
  • Detailed reporting and ability to use both monitoring and manag

Cons

  • No support for in-product surveying
  • No screen recording or session replays

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.8/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.4/5
  • Customer Service: 4.9/5

Summary

If you are looking for screen recordings, funnel analysis, error reports and other experience management tools on the web, Contentsquare can be a great choice. However, it's pricing is a bit obscure for non-enterprise companies and it doesn't offer UX research products as a part of its offering.

8. UXCam

UXCam specializes in user experience analytics, with a primary emphasis on mobile applications. This platform offers a variety of behavioral analytics features, renowned for its ability to offer profound insights into user engagement with mobile interfaces. UXCam proves highly valuable for SaaS companies seeking to pinpoint usability issues in mobile apps, monitor performance metrics, and make informed decisions regarding design enhancements.

Key Feature Highlights

  • Drop off analysis
  • Conversions
  • Funnels
  • Session replay
  • Heat maps
  • User journeys

Pricing

  • Free up to 3,000 monthly sessions
  • Custom pricing

Pros

  • Versatile tool for experience management and monitoring
  • Strong mobile optimized experience

Cons

  • Not a tool focused on on web products
  • No surveying or qualitative research support

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.7/5
  • Ease of Use:  4.8/5
  • Value for Money:  5.0/5
  • Customer Service: 4.7/5

Summary

If you are looking for a tool for mobile UX analytics and experience optimization, UXCam is a great choice. However, if you need cross-device UX analytics and support, you probably can look into other options as well.

9. Amplitude

Amplitude is a leading user behavior analytics tool that offers multiple services for UX analytics. The company offers services such as analytics, experimentation and customer data platforms to allow product builders and designers to fully understand their audiences in the product. through Amplitude's features, teams can get a good understanding of their user experience and continue to refine it real-time.

Key Feature Highlights

  • User identification
  • Event tracking
  • User funnel analysis
  • Experimentation

Pricing

  • Free to start
  • Pro pricing starts at $49 per month
  • Custom pricing for enterprise

Pros

  • Complete set of analytics tools
  • Flexible pricing model
  • Easy to get started (offers free plan)

Cons

  • Doesn't support screen recordings and qualitative analysis
  • Platform UX is not optimized compared to other newer analytics platforms

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.6/5
  • Ease of Use:  4.1/5
  • Value for Money:  4.4/5
  • Customer Service: 4.4/5

Summary

Amplitude is one of the most popular UX analytics that offers a free trial and is really easy to start. Amplitude has a very strong offering for user analytics, being one of the leaders for event tracking, user identification and experimentation. However, if you are looking to collect additional user experience insights like screen recordings or usability tests, you should consider other tools that offer a broader set of capabilities for UX analysis.

10. Adobe Analytics

Adobe Analytics is a leading user behavior analytics tool by Adobe that offers multiple features for UX analytics. Adobe analytics focuses on providing user analytics capabilities for enterprises, providing features such as user segments, user behavior analytics, web performance monitoring, customized dashboards and many other features.

Key Feature Highlights

  • Reports
  • Web analytics
  • Marketing attribution
  • User journeys
  • Predictive analytics
  • Marketing analytics

Pricing

  • Custom pricing for enterprises

Pros

  • Integrates well with other products within Adobe suite
  • Advanced, enterprise grade analytics dashboards and reporting
  • Scalable solution for enterprises

Cons

  • Doesn't support experimentation and screen recordings
  • UX is not as intuitive as other newer platforms

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  3.9/5
  • Value for Money:  4.1/5
  • Customer Service: 4.1/5

Summary

Adobe analytics is a great tool used by many enterprises to collect user insights and user experience data. The product provides strong analytics, versatile reporting and wide options of integrations especially with other Adobe family products. Nevertheless, if you are looking for more value, and need other features and not just analytics, we recommend looking at other tools on this list that can provide a better set of tools to support continuous research in all stages of product development.

11. PostHog

PostHog is an all-in-one analytics platform that allows product teams to understand their customers, offering a wide set of capabilities including funnels, user paths, feature flags and experimentation.

Key Feature Highlights

  • User behavior analytics
  • Events tracking
  • User funnels
  • User journeys
  • Session replays
  • Experimentation

Pricing

  • Free to get started
  • Custom pricing based on volume (MTUs)

Pros

  • Versatile set of tools for UX analytics and other user analytics
  • Easy to set up and use
  • Offers free plan to experiment and test

Cons

  • Doesn't offer surveys, usability tests and other tools that are helpful for UX analytics

Reviews

Ratings are based on scores provided by G2

  • Overall Score: 4.4/5

Summary

PostHog is a popular tool used by companies of all sizes to analyze and measure their user experience. PostHog offers a comprehensive set of tools including user funnels, screen recordings, user cohorts, segmentation and event tracking. If you are looking to augment your entire product analytics suite, PostHog can be a great answer. However, if you are also looking for unmoderated UX analytics and testing, other tools on this list like Hubble may be better alternatives.

11. UserTesting

UserTesting is a consolidated user research tool providing several options for UX analytics on product concepts and live products. Many of the other tools on this list help with in-product UX measurement, but UserTesting focuses on unmoderated and moderated research that can improve your UX analytics stack and help you validate your product ideas early in the product development cycle.

Key feature highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing
  • Diary studies
  • Recruitment panel

Pricing

  • Free version not available
  • UserTesting primarily targets mid-sized companies and enterprises with some of the custom pricing available starting at $30K per year.

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.5/5
  • Ease of Use:  4.4/5
  • Value for Money:  4.5/5
  • Customer Service: 4.4/5

Summary

If your team is large and you have sufficient budget, UserTesting can be a good choice hat provides usability testing and other research features including diary studies, moderated interviews and accesss to an external tester pool.

12. UserZoom (Now part of UserTesting)

UserZoom is a UX research platform that caters to large enterprises and mid-market companies. Similar to UserTesting, the platform provides versatile UX analytics options, including both moderated and unmoderated, as well as features like surveys, card sorting, tree testing and click testing. While UserTesting acquired UserZoom, they still live as separate platforms for now. UserZoom, UserTesting and Hubble provide ways for your team to augment our analytics by conducting tests and collecting qualitative and quantitative user research insights in all stages of the product development process.

Key feature highlights

  • Moderated & unmoderated tests
  • Prototype & concept testing
  • Recruitment panel

Reviews

Ratings are based on scores provided by Capterra

  • Overall Score: 4.4/5
  • Ease of Use:  4.5/5
  • Value for Money:  4.6/5
  • Customer Service: 4.7/5

Pricing

  • Free trial available upon request
  • Starting price plan around 70K

Summary

Similar to UserTesting, UserZoom focuses on enterprise customers with less flexible pricing options. UserZoom can be a good option for your team if you have a large budget and you need to run other types of research with an external participant pool.

What factors should I consider when selecting a UX analytics tool?

Set of features

Selecting a tool that offers all the features that you need for your team is most important. As you can see from the reviews above, all of the UX analytics tools have different pros and cons and offer a different set of features that can be utilized for different purposes. For example, Hubble offers a powerful in-product surveying paired with targeting while UXCam offers strong UX analytics for mobile applications.

Ease of use

Making sure to select a tool that is easy to use and is quickly adoptable by other members of your team is extremely important. Make sure to get access to a free trial if they offer it and try to get a good sense of how the product is structured and how intuitive and easy to use it is.

Pricing

Depending on your team's budget, you will have a variety of options available. Make sure to stay within your budget and maximize your ROI by investing in a tool that can help solve your team's needs.

Support

Make sure that the vendor can offer high quality support. This is particularly important because some of the vendors are headquartered on different time zones and don't offer 24/7 support to cater to your needs and help with problems

Integrations

Select tools that can integrate well with your existing tools and maximize efficiency and collaboration. For example, Hubble integrates with key user data platforms like Segment and workspace tools like slack.

UX Analytics Tools Offering Free Trials

If vendors offer free trials, make sure to take full advantage of them. Free trials can be great opportunities for you to test the tool with your team and explore the various features and functionalities before making a financial commitment. Here is a a summary of the UX analytics tools that offer free trials:

  • Hubble
  • Google Analytics
  • Hotjar
  • Mixpanel
  • Amplitude
  • FullStory
  • PostHog

Which is the best usability testing tool for me?

In this guide, we featured 12 UX analytics tools that can help you get a better understanding of your user behavior. Choosing the right UX analytics platform is important because it will directly impact the efficiency of your product analytics and ensure that the team can collect high quality user behavior insights to power your decisions. Using tools like Hubble, Hotjar, UXCam and FullStory will open doors for your team to get a better understanding of your customers and deliver tremendous value by building products that customers love.

Elevate your continuous UX Research

Validate your concepts and collect post-launch feedback through Hubble

Frequently Asked Questions

Why is UX Analytics Important?

Measuring your product's UX is important because it provides valuable insights into how users interact with your products or services, allowing you to understand your customers better and identify potential areas of improvement so that you can continue to improve your product's KPIs and increase customer retention.

How do you measure UX analytics?

UX analytics consists of many different measurements and data points. Some of the most common features include funnel analysis, user event tracking, user indentification and segmentation, cohort analysis, experimentation, session replays and heatmaps.

Which are the best UX analytics platforms?

There is not a single solution that fits every need. Depending on the team size, budget and project type, you must evaluate different tools that can satisfy your needs. Some of the most popular UX analytics tools include Hubble, FullStory, Adobe Analytics, Amplitude and Mixpanel.

How does Hubble improve UX analytics?

Hubble improves UX analytics by providing in-product integrations to collect qualitative feedback and usability assessment scores. In addition, it can be integrated with user data platforms such as segment to connect user data with survey results and satisfaction metrics. In addition, Hubble offers usability tests, prototype tests and product tests that can be used to analyze UX on product concepts, prototypes and live production experiences. All these tools can be used with a 3 million+ participant pool or with internal testers.

Jin Jeon

UX Researcher
Read other articles
Jin is a UX researcher at Hubble that helps customers collect user research insights. Jin also helps the Hubble marketing team create content related to continuous discovery. Before Hubble, Jin worked at Microsoft as a UX researcher. He graduated with a B.S. in Psychology from U.C. Berkekley and an M.S in Human Computer Interaction from University of Washington.

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