πŸ‘‹πŸ» Introduction
✍️ Context for live site testing
Text Statement
🌐 Please take a moment to familiarize yourself with the [product page]
Live Site Testing
❓ In your own words, please describe what the product does.
Text
❓ What stood out the most within the page?
Text
❓ How informative was the page?
Numerical Scale
❓ What changes could we make to make the page more informative?
Text
❓ After 3 months from today, what part of the page would you remember if any?
Text
πŸ‘‹πŸ» Thank you
Content testing

Assess content memorability

Evaluate the content within your product page by having users familiarize themselves with it and recalling details. Understand which piece of information lingers with users and what needs improvements.

Study objectives

  • Determine what piece of information, such as key messages, product features, or brand information, Β stands out.
  • Understand that the key information is correctly communicated to the users.
  • Assess the effectiveness of content in conveying and retaining important messages or information over time, including complex or detailed content that may require higher levels of cognitive processing.

Test memorability of your content

Examine what piece of information lingers with your users and identify what needs improvements

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the live site task and the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

How is memorability of content tested?

Content memorability is tested to evaluate how well users remember specific pieces of content, such as text, images, or videos, after exposure to them.

Why should I consider testing memorability of content?

Testing content helps you identify which piece of information most stands out from the users’ perspectives. Feedback from users will help assess the effectiveness of content in capturing and retaining users' attention and engagement.

What types of content can be tested for memorability?

Various types of content within a page can be tested for memorability, including headlines, slogans, taglines, product names, images, videos, and key messages.

When should I test content memorability?

Testing memorability of content can be especially useful if you want to gauge the overall effectiveness of the content within a certain page. It will help you determine if the intended message is correctly delivered to the users.

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Test memorability of your content

Examine what piece of information lingers with your users and identify what needs improvements