👋🏻 Introduction
❓ Which of the following are important to you?
Multi Select
❓ Typically, how much time do you spend on the activities you selected?
Single Select
❓ What is your desired outcome or goal for the activities?
❓ How important is it to accomplish the desired outcome?
Numerical Scale
❓ Please elaborate on why you gave the following rating.
❓ If any, what common pain points do you face in accomplishing the goal?
👋🏻 Thank you
Idea validation

Identify user goals with surveys

Run a quick survey to reach out to your users and learn more about their needs and product usage. Translate their feedback into actionable strategies for your product and broader business objectives.

Study objectives

  • Reach out to real users with in-product surveys and gauge their product usage, their desired outcomes, and pain points.
  • Get a more foundational understanding of your user base, and segment the user base in more detail.
  • Get a deep understanding of why your users use your product and develop strategies and product roadmaps that address their needs.

Survey your users about their needs

Learn about their motivations and needs with in-product surveys

Tips to keep in mind when understanding user motivations and needs

  • Empathize with users: Put yourself in the shoes of your users and try to understand their perspective, challenges, and objectives. Empathy can help you uncover hidden motivations and desires.

  • Segment your audience: Recognize that different user segments may have unique goals and motivations. Segment your audience based on demographics, behavior, and psychographics to tailor your approach accordingly.
  • Focus on tasks and outcomes: Identify the specific tasks or activities that users want to accomplish with your product or service. Understand the outcomes they hope to achieve and how your offering can help them reach their goals. Identify what value your product offers to the users.
  • Ask open-ended questions: When conducting user interviews or surveys, ask open-ended questions that encourage participants to share their goals, motivations, and experiences in their own words.
  • Consider context: Understand the broader context in which users interact with your product or service. Consider external factors such as environment, social influences, and technological constraints that may impact user goals and motivations.

Getting started


Create an account and log in to your Hubble account.


Find and select the template to use.


Edit the questions as you see fit.


Run pilot tests with internal users (ideally, people that are not a part of your project).


Preview the study and check if you need to make any last minute changes.


Publish the study and wait for the results to come in.

Frequently Asked Questions

Why is it important to understand user needs and motivations?

Understanding user needs and motivations is essential for designing products and experiences that effectively meet users' requirements and goals. It helps in creating user-centric solutions, improving user satisfaction, and driving engagement and adoption.

Why should I segment my user base?

Understanding the unique characteristics and requirements of different user segments allows for the customization of products, services, and experiences to better meet their specific needs. By tailoring solutions to address the preferences and pain points of each segment, user satisfaction and engagement can be maximized.

Why should I regularly run research to understand my user needs?

User needs are always changing over time. User needs and motivations can change due to various factors such as changes in life circumstances, technological advancements, shifting trends, and evolving preferences. It's important to continuously monitor and adapt to these changes to ensure that products and experiences remain relevant and effective.

How can user needs and motivations be prioritized in the design process?

User needs and motivations can be prioritized based on factors such as frequency, importance, impact on user satisfaction, and alignment with business objectives. Prioritizing needs helps in focusing design efforts on the most critical areas to maximize the value delivered to users.

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Survey your users about their needs

Learn about their motivations and needs with in-product surveys