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Customer story: Doorvest
How Doorvest's product team leverages Hubble to prioritize its product roadmap
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The Best Usability Testing Tools
Usability testing is a powerful tool and selecting the right tool gives you power
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Inside Hubble
An Overview of Jobs-to-be-Done
Discover the Jobs-to-Be-Done framework and learn how to create products that align with customer needs. Unlock insights into user motivations and drive innovation with this guide.
User Testing vs Usability Testing: Explaining The Key Differences
Discover the essential differences between user tests vs usability tests. Enhance your understanding to improve user experience.
Moderated vs. Unmoderated Usability Tests
Learn the key differences between moderated and unmoderated usability testing to select the best method for optimizing your product development process.
A Comprehensive Guide for UX Researchers
UX Research is critical in identifying usability issues and any other obstacles that prevent users from maximizing value of of your product.
Establishing Your UX Research Strategy
UX research strategy is about establishing the rules around how to conduct UX research within an organization, streamlining the end to end process of research initiatives.
Creating a Successful UX Research Plan
Without a good plan, UX research projects can lose their impact and teams can face challenges when trying to align on the purpose and the ultimate goals.
What is a User Journey Mapping?
User journey mapping is a valuable tool for visualizing user interactions, identifying pain points, and enhancing experiences to better meet customer needs
Tree Test vs Card Sort: Choosing the Best Method for Your Information Architecture
While both methods play a crucial role in understanding how users perceive and navigate content, they serve different purposes and are applied at various stages of the design process.
Affinity Mapping vs Thematic Analysis: Analyzing Qualitative Data
Thematic analysis is a method of identifying, analyzing, and reporting patterns or themes within qualitative data.
What is unmoderated testing and how do I run one?
Unmoderated testing is a method in user research in which participants independently interact with a product, service, or prototype without the presence of a researcher.
Guide On User Interview Techniques
Conducting in-depth interviews is a practiced art of listening between the lines and asking with intention.