Assess the efficacy of your Call-to-Action buttons within your apps. Optimize discoverability, placements, and wording to increase performance, such as click-through-rates and more.
Evaluate the efficacy of your CTA buttons to drive more CTR and conversion
Create an account and log in to your Hubble account.
Find and select the template to use.
Import Figma prototypes and edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
Assessing CTA buttons is important because they play a critical role in guiding users through the desired conversion funnel and influencing their decision-making process. Understanding how users perceive and interact with CTA buttons can lead to improvements in conversion rates and user engagement.
Various aspects of CTA buttons can be assessed, including design elements (e.g., color, size, shape, contrast), text content (e.g., wording, clarity, urgency), placement on the page, and overall visibility.
CTA buttons can be evaluated throughout the development process and can be included as part of a larger usability study. Assessing CTA buttons can be especially useful if you recently experienced a significant decrease in relevant metrics, such as sign-ups, click-through rates, and conversion rates.
Optimization of CTA buttons involves making iterative improvements to design elements, text content, placement, and functionality. This may include adjusting colors, refining wording, enhancing visual hierarchy, and testing different button sizes or shapes.
Iterate and develop impactful content for your users
Test variations of CTAs to increase clarity and visibility
Capture the overall sentiment of a page
Evaluate the efficacy of your CTA buttons to drive more CTR and conversion
