👋🏻 Introduction
✍️ Context for prototype task
Text Statement
🧪 Please take a moment to familiarize yourself with the page
Prototype Task
❓ What would you do next after seeing the page?
Text
❓ What do you think would happen if you click on [CTA button]?
Text
❓ How visible was the [CTA button]?
Numerical Scale
❓ After 3 months from today, what part of the page would you remember if any?
Text
👋🏻 Thank you
Content testing

Evaluate Call-to-Action (CTA) buttons

Assess the efficacy of your Call-to-Action buttons within your apps. Optimize discoverability, placements, and wording to increase performance, such as click-through-rates and more.

Study objectives

  • Determine the effectiveness of CTA buttons in driving desired user actions, such as conversions, sign-ups, purchases, or downloads.
  • Identify factors that influence CTA button conversion rates, such as button text, color, placement, size, and design, to optimize for higher conversion rates.
  • Use insights from CTA button assessments to iteratively refine and optimize button design, placement, and messaging for improved user engagement and conversion rates.

Increase CTR with enhanced CTA

Evaluate the efficacy of your CTA buttons to drive more CTR and conversion

Best practices for optimizing Call-to-Action (CTA) buttons

  • Clarity and visibility: Ensure that your CTA button stands out prominently on the page with clear and contrasting colors, making it easy for users to identify and click on.
  • Concise and actionable: Use concise and action-oriented language in your CTA button text to clearly communicate the desired action. Use verbs that prompt users to take immediate action, such as "Buy Now," "Sign Up," or "Get Started."
  • Placements: Position your CTA button prominently on the page where users are likely to see it without scrolling. Make sure it is large enough to be easily clickable but not too overwhelming that it distracts from other content.
  • Use of visual elements: Consider using icons or graphical elements alongside your CTA button text to reinforce the action and make it more visually appealing. However, ensure that the icon enhances clarity and doesn't confuse users.
  • A/B testing: Experiment with different variations of CTA button copy, colors, sizes, and placements through A/B testing to determine which combinations result in the highest conversion rates. Continuously iterate and refine your CTA buttons based on data-driven insights.

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Import Figma prototypes and edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

Why should I consider assessing CTA buttons?

Assessing CTA buttons is important because they play a critical role in guiding users through the desired conversion funnel and influencing their decision-making process. Understanding how users perceive and interact with CTA buttons can lead to improvements in conversion rates and user engagement.

What aspects of CTA buttons can be assessed?

Various aspects of CTA buttons can be assessed, including design elements (e.g., color, size, shape, contrast), text content (e.g., wording, clarity, urgency), placement on the page, and overall visibility.

When should I evaluate CTA buttons?

CTA buttons can be evaluated throughout the development process and can be included as part of a larger usability study. Assessing CTA buttons can be especially useful if you recently experienced a significant decrease in relevant metrics, such as sign-ups, click-through rates, and conversion rates.

How can I optimize CTA buttons based on assessment results?

Optimization of CTA buttons involves making iterative improvements to design elements, text content, placement, and functionality. This may include adjusting colors, refining wording, enhancing visual hierarchy, and testing different button sizes or shapes.

Other Study Templates

Iterate and develop impactful content for your users

Test variations of CTAs to increase clarity and visibility

Capture the overall sentiment of a page

Related Blog Posts

Increase CTR with enhanced CTA

Evaluate the efficacy of your CTA buttons to drive more CTR and conversion