👋🏻 Introduction
✍️ Context for prototype task
Text Statement
🧪 Find the [check-in time] in the website
Prototype Task
❓ How intuitive was the task to find the relevant information?
Numerical Scale
❓ Please elaborate on why you gave the following rating.
✍️ Context for card sorting
Text Statement
🗂 Drag-and-drop the cards to categorize them as you see fit.
Card Sorting
❓ Please share with us any additional categories and items that you think are missing.
❓ If any, which of the cards or categories did you find unclear or confusing?
❓ Please elaborate more on why.
❓ If any, which of the cards or categories would you rename them for clarity?
❓ Please elaborate more on why.
❓ Please share any additional thoughts or comments with us.
👋🏻 Thank you
Idea validation

Optimize user flow with organized Information Architecture

Optimize how users navigate within your product or app through a combination of prototype task and card sorting. Gather valuable feedback to enhance your product’s information architecture (IA) that aligns with users’ mental model.

Study objectives

  • Conduct a combination of usability study and card sorting to gain insights into how users interact and navigate within your product.
  • Understand users’ mental model: Learn how they digest and categorize information on your product.
  • Uncover potential obstacles and improve the user flow for finding certain information or achieving a task within your product.

Optimize your app’s navigation and user flow

Learn how your users interact with your product with a combination of usability study and card sorting activity

Best practices for optimizing Information Architecture (IA)

  • Simplify and streamline: Simplify the IA by reducing complexity and eliminating unnecessary layers or categories. Streamline navigation paths to make it easy for users to find what they're looking for quickly and efficiently.

  • Use clear and consistent labels: Use clear and consistent labeling throughout the IA to help users understand where they are and what they can expect to find. Avoid jargon or ambiguous terms that may confuse users.
  • Provide multiple navigation paths: Offer multiple navigation paths, such as menus, breadcrumbs, search functionality, and links within content, to accommodate different user preferences and browsing behaviors.

  • Organize content hierarchically: Organize content hierarchically using categories, subcategories, and tags to create a logical structure that reflects the relationships between different pieces of information.
  • Implement responsive design: Ensure that the IA is responsive and adaptable to different screen sizes and devices. Use responsive design principles to optimize navigation and layout for mobile devices, tablets, and desktops.
  • Consider scalability and flexibility: Design the IA with scalability and flexibility in mind to accommodate future growth and changes. Anticipate how the IA may need to evolve over time and design it in a way that can easily adapt to new content, features, and user needs.

Getting started


Create an account and log in to your Hubble account.


Find and select the template to use.


Edit the questions, prototype task, and card sorting items as you see fit.


Run pilot tests with internal users (ideally, people that are not a part of your project).


Preview the study and check if you need to make any last minute changes.


Publish the study and wait for the results to come in.

Frequently Asked Questions

What is Information Architecture (IA)?

Information Architecture (IA) is the practice of organizing, structuring, and labeling content in a way that makes it easy to find, navigate, and understand. It focuses on creating intuitive information hierarchies and logical navigation systems within websites, applications, and other digital products.

Why is Information Architecture important?

Information Architecture is important because it helps users find information quickly and efficiently, improves the usability and user experience of digital products, and contributes to overall user satisfaction. It also facilitates content management and maintenance for website owners and administrators.

What are the key components of Information Architecture?

The key components of Information Architecture include organization schemes (such as hierarchies, categories, and tags), labeling systems (such as navigation menus, breadcrumbs, and metadata), and navigation structures (such as menus, links, and search functionality).

What are some common Information Architecture principles?

Some common Information Architecture principles include clarity (making content easy to understand), consistency (maintaining uniformity across the website or application), simplicity (reducing complexity and cognitive load), and flexibility (adapting to different user needs and contexts).

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Optimize your app’s navigation and user flow

Learn how your users interact with your product with a combination of usability study and card sorting activity