👋🏻 Introduction
❓ How often do you use [the product]?
Single Select
❓ How satisfied are you with our product?
Numerical Scale
❓ Please elaborate why.
Text
❓ How intuitive or usable is our product?
Numerical Scale
❓ Please elaborate why.
Text
❓ How valuable is our product for you to accomplish [your goal]?
Numerical Scale
❓ Please elaborate why.
Text
❓ What is your favorite aspect of our product?
Text
❓ What is your least favorite aspect of our product?
Text
❓ How likely would you recommend our product to your colleague?
Numerical Scale
❓ What changes could we make to improve your experience?
Text
👋🏻 Thank you
user feedback

Product satisfaction survey

Evaluate user satisfaction with your product with surveys. Collect feedback from users to understand what’s working and what’s not to get a deeper insights into users are utilizing your product.

Study objectives

  • Determine the level of satisfaction customers have with the product as a whole, including its features, performance, and overall value proposition.
  • Identify specific areas where the product excels and areas that may require improvement or further development.
  • Gain insights into the needs, preferences, and pain points of users to better tailor the product to their requirements.
  • Assess customer loyalty and the likelihood of recommending the product to others, which are indicators of long-term success and growth.

Measure product satisfaction with surveys

Understand users motivations and satisfaction with your product

When should I run product satisfaction surveys?

  • After significant updates or changes: Run surveys after implementing significant updates, new feature releases, or changes to your product to gauge user reactions and satisfaction levels.
  • Regular intervals: Product satisfaction surveys shouldn’t be a one time thing. Implement periodic surveys at regular intervals, such as quarterly or semi-annually, to continuously monitor user satisfaction and identify trends over time.
  • After support interactions: Trigger surveys after users interact with your support team to resolve issues or inquiries, capturing feedback on the support experience and overall product satisfaction.
  • Upon subscription renewals or cancellations: Send surveys to users upon subscription renewals or cancellations to understand their reasons for continuing or discontinuing their use of the product.
  • After onboarding completion: Run surveys after users complete the onboarding process to gather initial impressions and satisfaction levels with the product's usability and functionality.
  • After completing key tasks: Trigger surveys after users complete key tasks or actions within the product to capture real-time feedback on their experience and satisfaction.

Best practices for effectively monitoring product satisfaction

  • Utilize multiple feedback channels: Collect feedback from various sources, including in-product surveys, customer support interactions, social media mentions, and online reviews, to gain comprehensive insights.
  • Regularly review metrics: Monitor key satisfaction metrics on a regular basis to track trends over time and identify areas for improvement. Product satisfaction fluctuates over time and it is more important to capture the change in trend rather than a snapshot of a single moment.
  • Segment user feedback: Segment user feedback based on demographics, usage patterns, or product features to identify specific user groups with differing satisfaction levels and needs.
  • Engage with users with follow-up studies: Engage directly with users through feedback sessions, user interviews, usability studies, or focus groups to gain deeper insights into their needs, preferences, and pain points.
  • Benchmark against competitors: Compare your product satisfaction metrics with industry benchmarks and competitor performance to understand your position in the market and identify areas for differentiation.

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

Why should I conduct product satisfaction surveys?

Product satisfaction surveys help gauge customer perceptions, identify areas for improvement, and inform strategic decision-making. They provide valuable insights into customer satisfaction levels, loyalty, and preferences, ultimately contributing to product success and customer retention.

When should I conduct product satisfaction surveys?

Product satisfaction surveys can be conducted at various points in the customer journey, such as after purchase, post-interaction with customer support, or after using a particular feature or service. The timing depends on the specific goals of the survey and when customers are most likely to provide relevant feedback.

How often should I run product satisfaction surveys?

Regularly scheduled surveys, such as quarterly or semi-annually, can help track changes in satisfaction levels over time and monitor the impact of product improvements.

How do I measure the success of product satisfaction surveys?

Success can be measured by tracking key metrics such as overall satisfaction scores, Net Promoter Score (NPS), customer retention rates, and the percentage of customers who report a positive experience. Additionally, monitor trends in survey responses over time to assess the effectiveness of actions taken in response to feedback.

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