Product-market fit (PMF) is the degree to which a product satisfies a strong market demand and meets the needs and preferences of its target audience.
This template will help you measure how well your product is meeting the needs of your defined market. Use this survey regularly and cross-reference insights to signal when to grow.
Hear from your users to ensure that your product is serving the right market segment
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
Product-market fit (PMF) is the degree to which a product satisfies a strong market demand and meets the needs and preferences of its target audience.
Validating product-market fit is important because it confirms that there is sufficient demand for a product in the market and that the product effectively addresses the needs of its intended users. It helps mitigate the risk of developing a product that fails to gain traction or achieve sustainable growth.
Product-market fit is typically achieved when a significant portion of your target audience expresses a strong need or desire for your product, demonstrates high levels of satisfaction and engagement with the product, and exhibits willingness to pay for it.
Positive customer feedback, repeat purchases, and referrals are often indicators of product-market fit.
Signs that indicate a lack of product-market fit include low customer adoption rates, high churn rates, negative user feedback or reviews, difficulty acquiring paying customers, and challenges in differentiating the product from competitors. These signs suggest that the product may not effectively address market needs or resonate with its target audience.
Deep dive into user needs and typical workflow
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Hear from your users to ensure that your product is serving the right market segment
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