👋🏻 Introduction
❓ What is your role?
Single Select
❓ How often do you use [the product]?
Single Select
❓ How valuable is [the product] to your daily workflow?
Numerical Scale
❓ Please elaborate why.
❓ How would you feel if you could no longer use [the product]?
Numerical Scale
❓ Please elaborate why.
❓ If [product] were no longer available, what would you do instead?
👋🏻 Thank you
user feedback

Validate Product-Market-Fit (PMF)

This template will help you measure how well your product is meeting the needs of your defined market. Use this survey regularly and cross-reference insights to signal when to grow.

Study objectives

  • Determine if the product effectively addresses the needs, pain points, and desires of the target market.
  • Confirm that the product is targeting the right market segments and effectively meeting the needs of different customer segments.
  • Measure the level of demand for the product within the target market and identify potential gaps or opportunities.
  • Determine how the product compares to competitors in the market and whether it offers a distinct advantage or differentiation.

Validate product market fit with quick surveys

Hear from your users to ensure that your product is serving the right market segment

Best practices for evaluating product market fit

  • Validate problem-solution fit: Ensure that the product effectively solves a significant problem or addresses a pressing need for the target market, validating the alignment between the product offering and customer demand.
  • Gather feedback continuously: Establish feedback loops to collect ongoing feedback from customers, stakeholders, and market influencers to identify areas for improvement and validate product-market fit over time.
  • Stay agile and responsive: Remain flexible and responsive to changes in market conditions, customer preferences, and competitive dynamics, adapting strategies and tactics as needed to maintain product-market fit.
  • Engage with early adopters: Cultivate relationships with early adopters and key opinion leaders within the target market to gain valuable insights, build advocacy, and drive adoption among broader customer segments.

Getting started


Create an account and log in to your Hubble account.


Find and select the template to use.


Edit the questions as you see fit.


Run pilot tests with internal users (ideally, people that are not a part of your project).


Preview the study and check if you need to make any last minute changes.


Publish the study and wait for the results to come in.

Frequently Asked Questions

What is product-market fit (PMF)?

Product-market fit (PMF) is the degree to which a product satisfies a strong market demand and meets the needs and preferences of its target audience.

Why is validating product-market fit important?

Validating product-market fit is important because it confirms that there is sufficient demand for a product in the market and that the product effectively addresses the needs of its intended users. It helps mitigate the risk of developing a product that fails to gain traction or achieve sustainable growth.

How do you know if you have achieved product-market fit?

Product-market fit is typically achieved when a significant portion of your target audience expresses a strong need or desire for your product, demonstrates high levels of satisfaction and engagement with the product, and exhibits willingness to pay for it.

Positive customer feedback, repeat purchases, and referrals are often indicators of product-market fit.

What are some signs that indicate a lack of product-market fit?

Signs that indicate a lack of product-market fit include low customer adoption rates, high churn rates, negative user feedback or reviews, difficulty acquiring paying customers, and challenges in differentiating the product from competitors. These signs suggest that the product may not effectively address market needs or resonate with its target audience.

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Validate product market fit with quick surveys

Hear from your users to ensure that your product is serving the right market segment