👋🏻 Introduction
✍️ Text of product tagline
Text Statement
❓ How is the amount of text in the description?
Numerical Scale
❓ How different is the description from other product descriptions?
Numerical Scale
❓ How memorable is the description?
Numerical Scale
❓ Based on the description, what do you think the product is for?
Text
❓ What changes could we make to improve the description?
Text
👋🏻 Thank you
Copy testing

Evaluate product taglines

Product taglines serve as second titles to mark first impressions of your product. Assess how catchy your product taglines are.

Study objectives

  • Assess the clarity and comprehensibility of product descriptions or taglines to ensure that they effectively communicate the product's features, benefits, and value proposition to the target audience.
  • Determine the relevance of product descriptions or taglines to the target audience's needs, preferences, and pain points, ensuring that they match with their motivations and priorities.
  • Assess the uniqueness and distinctiveness of product descriptions or taglines compared to competitors.

Increase conversion with improved product taglines

Evaluate whether your product taglines and descriptions make sense to the users

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

Why is product taglines important?

Testing your product taglines ensures that the chosen tagline effectively captures the attention of the target audience, communicates the key benefits or features of the product, and resonates with user needs.

What elements of product taglines can be tested?

Various elements of product taglines can be tested, including wording, length, tone, language clarity, emotional appeal, and relevance to the target audience.

When should I use this template?

Testing product taglines and descriptions should ideally be conducted during the pre-launch phase or before a major marketing campaign, allowing sufficient time to make revisions based on feedback before the official launch date or campaign rollout.

How often should I revisit and update my product tagline?

It's important to regularly revisit and update your product tagline to ensure that it remains relevant, compelling, and aligned with your brand's evolving identity and market positioning.

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Increase conversion with improved product taglines

Evaluate whether your product taglines and descriptions make sense to the users