👋🏻 Introduction
✍️ Context for live site testing task
Text Statement
🌐 Freely explore the website.
Live Site Testing
❓ How do you feel about the overall page?
Emoji
❓ How is the amount of information provided in the page?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ How different is the page from other products you’ve seen?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ How likely do you want to learn more about the provided content?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ If the product is available, how likely would you use the product?
Numerical Scale
❓ Please elaborate more on why.
Text
👋🏻 Thank you
Copy testing

Assess product feature copy

Whether you have an existing product or you are launching a new feature, gauge how informative your product page is.

Study objectives

  • Evaluate the clarity and comprehension of product messaging to ensure that it effectively communicates the value proposition, features, and benefits of the product to the target audience.
  • Assess how well the product launch copy aligns with the brand identity, voice, and values, ensuring consistency across all communication channels and maintaining brand integrity.
  • Determine the relevance of product messaging to the target audience's needs, interests, and pain points, ensuring that it resonates with their motivations and priorities.
  • Assess the effectiveness of different value propositions or selling points highlighted in the product launch copy, identifying which resonate most strongly with the target audience and drive purchase consideration.
  • Evaluate the uniqueness and distinctiveness of the product launch copy compared to competitors' messaging, highlighting key differentiators and positioning the product as a superior solution in the market.
  • Test the effectiveness of different value propositions or selling points highlighted in the product launch copy, identifying which resonate most strongly with the target audience and drive purchase consideration.

Gauge product page engagement

Copy test your product or feature pages to identify how relevant and engaging they are

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the live site testing task and edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

What is product launch copy testing?

Product launch copy testing involves evaluating and optimizing the written content, such as headlines, taglines, descriptions, and promotional messages, used to introduce a new product or feature.

Why is product launch copy testing important?

Product launch copy testing helps ensure that the messaging effectively communicates the value proposition of the new product or service and resonates with the target audience. It allows companies to identify and address potential issues or areas for improvement before the launch.

What elements of product launch copy can be tested?

Various elements of product launch copy can be tested, including headline variations, messaging tone (e.g., formal vs. casual), language clarity, call-to-action (CTA) effectiveness, and the overall message.

When should I conduct product or feature launch copy testing?

Product launch copy testing should ideally be conducted during the pre-launch phase, allowing sufficient time to make revisions based on feedback before the official launch date. However, testing can also be conducted post-launch to gather insights for future iterations.

Other Study Templates

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Gauge product page engagement

Copy test your product or feature pages to identify how relevant and engaging they are