👋🏻 Introduction
❓ What would you call a [product or feature that does X]?
❓ Which of the following would best represent the [product or feature that does X]?
Single Select
❓ Please elaborate more.
❓ How accurate does [current name] represent the [product or feature that does X]?
Numerical Scale
❓ Please elaborate more.
👋🏻 Thank you
Copy testing

Product naming study

Assess how your product and feature names align with users’ expectations. Get naming ideas for your product and feature releases to align user perceptions with product offerings and draw attention to your product page from new audiences.

Study objectives

  • Understand how well potential names resonate with your target audience and align with their preferences, values, and expectations.
  • Determine whether potential names effectively differentiate your brand or product from competitors in the marketplace.
  • Evaluate the memorability of potential names and their ability to stick in the minds of consumers, increasing brand recall and recognition.
  • Investigate the associations and imagery evoked by potential names, ensuring they align with the desired brand identity and positioning.
  • Assess the cultural appropriateness and linguistic nuances of potential names, particularly when targeting diverse or international audiences.

Get naming suggestions

Run naming studies to assess how well your product and features align with users’ expectations

When should I run a naming study?

  • Launching a new product or feature: Before introducing a new product or feature to the market, conduct a naming study to find a name that effectively communicates its value proposition, differentiates it from competitors, and resonates with your target audience.
  • Change in competitive landscape: With technology advancing and new features rolling, there might be new terms to be coined that best represents your product or feature offerings.
  • Rebranding: If your company is undergoing a rebranding initiative or refreshing its brand identity, a naming study can help identify a new brand name or evaluate potential changes to existing brand names to ensure they align with the updated brand positioning and values.
  • Testing existing names for perception: Even if you already have a name in place, it's beneficial to run naming studies to assess how well the name resonates with the target audience, whether it accurately reflects the brand or product, and if any adjustments are needed to maintain relevance over time.
  • Expanding into new markets or user segment: When expanding into new markets or geographic regions, consider conducting a naming study to ensure that the chosen name is culturally appropriate, linguistically sound, and relevant to the target audience in those markets.

Getting started


Create an account and log in to your Hubble account.


Find and select the template to use.


Edit the questions as you see fit.


Run pilot tests with internal users (ideally, people that are not a part of your project).


Preview the study and check if you need to make any last minute changes.


Publish the study and wait for the results to come in.

Frequently Asked Questions

What is a naming study in user research?

A naming study is a research method used to explore and evaluate potential names or labels for products, features, services, or other entities. It involves gathering feedback from participants to assess the clarity, relevance, memorability, and appeal of different name options.

Why is conducting a naming study important?

Conducting a naming study is important because the name or label associated with a product, feature, or service plays a crucial role in shaping user perception, brand identity, and overall user experience. A well-chosen name can enhance recognition, communicate value, and facilitate user engagement.

What types of entities can be the subject of a naming study?

Naming studies can be conducted for a wide range of entities, including new products, features, services, brands, company names, domain names, product lines, marketing campaigns, and more.

What factors should be considered when selecting name options for a naming study?

It's important to consider factors such as the target audience, brand positioning, competitive landscape, cultural considerations, linguistic relevance, domain availability, and legal considerations.

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Get naming suggestions

Run naming studies to assess how well your product and features align with users’ expectations