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Get research tips, industry trends and practical resources about usability testing, from research methods to design insights.

UX Research Foundations

Participant Recruitment

Usability Testing

UX Research Foundations

An Overview of Jobs-to-be-Done

Discover the Jobs-to-Be-Done framework and learn how to create products that align with customer needs. Unlock insights into user motivations and drive innovation with this guide.

UX Research Foundations

User Testing vs Usability Testing: Explaining The Key Differences

Discover the essential differences between user tests vs usability tests. Enhance your understanding to improve user experience.

Participant Recruitment

Guide to Recruitment Panel

Our Respondent integration streamlines and automates distributing screeners, qualifying participants, participant recruiting, and incentivizing participants.

The best UX research tools and software in 2025 for high performing teams

Discover the top 22 UX research tools of 2025, including Hubble, Userlytics, and Maze, to enhance your product development with effective user insights.

Usability Testing

Writing Effective Usability Test Scripts with Examples

Understand what should be included in usability test scripts with real examples

Guide to Surveys

Surveys in UX research gather user feedback through structured questions to understand experiences and preferences

Usability Testing

Guide to Usability Testing Plans

A well thought out test plan serves as a north star for a structured framework for evaluating usability

The Complete Guide to Hubble

New to Hubble? Kickstart your next research project with this comprehensive guide to Hubble

UX Research Foundations

Moderated vs. Unmoderated Usability Tests

Learn the key differences between moderated and unmoderated usability testing to select the best method for optimizing your product development process.

Usability Testing

A Comprehensive Guide to Usability Testing

Discover the importance of usability testing for enhancing user experience. Learn best practices, tools, and tips to create intuitive, user-friendly designs.

UX Research Foundations

A Comprehensive Guide for UX Researchers

UX Research is critical in identifying usability issues and any other obstacles that prevent users from maximizing value of of your product.

UX Research Foundations

Establishing Your UX Research Strategy

UX research strategy is about establishing the rules around how to conduct UX research within an organization, streamlining the end to end process of research initiatives.

UX Research Foundations

Creating a Successful UX Research Plan

Without a good plan, UX research projects can lose their impact and teams can face challenges when trying to align on the purpose and the ultimate goals.

Usability Metrics that Matter

Learn about essential usability metrics to enhance user experience, measure effectiveness, and drive product success.

Survey Tips, Best Practices, and Leveraging AI

We’ll break down how to design an engaging survey as a whole and how to craft well-designed survey questions to ensure you collect meaningful, actionable insights.

Best Free Online Survey Tools & Google Forms Alternatives

Many users default to Google Forms as it's a completely free, but it has limitations. If you need more customization, advanced analytics, or diverse question types, it's worth exploring alternative tools that offer more flexibility.

Different Survey Question Types and How to Use Them

Surveys are a powerful tool in marketing and research, offering direct insights into people’s thoughts, feelings, and behaviors.

UX Research Foundations

What is a User Journey Mapping?

User journey mapping is a valuable tool for visualizing user interactions, identifying pain points, and enhancing experiences to better meet customer needs

UX Research Operations: A Force Multiplier for UX Research

This guide explores the core aspects of Res Ops, from team building and best practices to overcoming challenges and future trends.

Participant Recruitment

Participant Recruitment in Usability Testing

Discover practical strategies for effective participant recruitment for usability testing to enhance your study's success.

Usability Testing

Usability Testing Metrics: The Ultimate Guide to Quantifying User Experience

This article provides a comprehensive overview of how usability metrics can help product teams measure usability through three core metrics: effectiveness, efficiency, and satisfaction.

Usability Testing

How to Analyze Usability Testing Results

A practical guide to analyzing usability testing results from organizing raw data to prioritizing fixes and presenting findings to your team. Perfect for UX researchers and product managers who want to make the most of their user testing sessions.

Usability Testing

10 Effective Usability Testing Methods to Improve User Experience

Usability testing is crucial for creating successful digital products that truly serve user needs. This guide explores ten proven testing methods, from lab-based studies to guerrilla testing, helping you understand which approach works best for different scenarios.

Announcing our Integration with User Interviews

We are officially announcing our User Interviews Participant Integration

Establishing a Product Feedback Loop for Continuous Improvement

Well-structured feedback loops allow product teams to stay responsive, adapt quickly to user needs, and continuously refine their product

11 Best Prototype Testing Tools & Software in 2025

Discover the top 11 prototype testing tools and software to streamline your product development and design process

UX Research Foundations

Tree Test vs Card Sort: Choosing the Best Method for Your Information Architecture

While both methods play a crucial role in understanding how users perceive and navigate content, they serve different purposes and are applied at various stages of the design process.

Usability Testing

The Ultimate Guide to Content Testing

In this post, we will cover various strategies, considerations and tips for content testing so that your users can get the most value out of your product

Usability Testing

How to Nail Your Next Product Iteration in 10 Simple Prototype Testing Steps

Prototype testing is essential for product design and development. It ensures that the product satisfies user needs, saves time and money on costly changes, and provides insights to improve the user experience. Above-mentioned information offers a methodical approach for improving development projects and optimizing prototype testing.

Top 11 AI Tools for User Research (and How To Use Them)

New AI tools for research are available in the market and existing UX research tools, like Hubble, are adding AI capabilities to their platform.

Hubble vs. UserTesting: Choosing between the two

In this blog post, we will compare Hubble vs UserTesting, highlighting each of their features and how they can be used for different research methodologies.

Hubble vs. Maze: Which is the right product for your team?

In this blog post, we will compare Hubble vs Maze, highlighting each of their features and how they can be used for different research methodologies.

13 Best UserTesting Alternatives

Unlike UserTesting, in which you need higher tiers to unlock certain test features like moderated studies and card sorting, Hubble provides these options at free tier.

Participant Recruitment

Common Challenges and Best Practices in B2B Participant Recruitment

Recruit B2B participants when your research requires specific skillsets or job responsibilities. While recruiting B2B participants entail higher cost and incentives for their time, it is important that you engage with participants that can provide relevant data to your research.

Announcing our SOC 2 type II compliance

Hubble is officially SOC 2 Type II compliant

The Top Survey Tools for UX Research in 2025

The end-to-end experience of conducting a survey may vary significantly based on the choice of survey tool, as each has its strengths and weaknesses.

Releasing Hubble's upgraded participant recruitment feature

Hubble offers an integration to more than 3 million participants from 150 different countries

Top UX Research Firms in the US

Choosing in-house research over hiring external agencies offers numerous compelling advantages.

UX Research Foundations

Affinity Mapping vs Thematic Analysis: Analyzing Qualitative Data

Thematic analysis is a method of identifying, analyzing, and reporting patterns or themes within qualitative data.

The best UX Analytics Tools in 2025

In this blog post, we will explore 13 best tools to use for UX analytics.

Best Usability Testing Tools in 2025

While numerous usability testing platforms exist, each with its strengths, features, and pricing, selecting the appropriate tool is the initial step in establishing a successful research protocol.

The Best Maze Alternatives in 2025

Discover the top Maze alternatives for UX research and usability testing in 2025. Compare tools, features, and pricing to find the perfect fit for your team.

Participant Recruitment

How to create effective screener surveys to recruit participants

Screening for the right participant profile in user research is crucial for collecting data that is insightful and relevant to the research objectives. A common mistake in the screening process is generalizing the participant profile with demographic information that has little to no meaning and failing to capture any depth.

UX Research Foundations

What is unmoderated testing and how do I run one?

Unmoderated testing is a method in user research in which participants independently interact with a product, service, or prototype without the presence of a researcher.

Creating powerful UX workflows that deliver impactful results

Creating a structured User Experience (UX) workflow is paramount in ensuring the success of any tech product. At Hubble, it serves as the blueprint for crafting a user-centric design, one that not only meets but exceeds the needs and expectations of our customers.

Understanding different factors in Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric that gauges customer loyalty and satisfaction. This article introduces various factors that affect NPS and suggests actions that remedy the factors to drive valuable insights with NPS.

Making sense of Net Promoter Score (NPS)

Net Promoter Score (NPS) is a simple yet powerful tool for gauging customer loyalty and identifying opportunities for improvement. This article goes over in-depth of what NPS means and how to interpret its result.

Participant Recruitment

Recruiting high quality participants for unmoderated tests

Recruiting high-quality user research participants is essential for obtaining valuable insights that can inform your design and product development decisions. Here are some strategies from the Hubble team to help you find and select high-quality participants.

Presenting Compelling Research to Engage Stakeholders

How do you communicate complex information in a way that is clear, concise, and engaging? How do you ensure that your stakeholders understand the findings and are motivated to take action? We'll explore how to present UX research in a way that not only captures the attention of stakeholders but also encourages them to take decisive action.

How to create delightful in-product surveys

We often times get questions on how to create well designed in-product intercepts and surveys. Given the Hubble team is spending a lot of time thinking about this topic, we wanted to share a quick blog post on what can help you create delightful feedback components in your web application. Below are some tips on how to create highly engaging and visually pleasing feedback intercepts:

Usability Testing

How to create effective unmoderated concept tests

Building an effective unmoderated concept test requires effort and planning. In this post, we would like to share some of the key tips that we provide to our customers when they get started with their first unmoderated research.

Usability Testing

How to overcome the limitations of A/B testing

A/B testing, or split testing, is a widely used product management framework that compares feature variations based on key performance indicators (KPIs). It enables data-driven decision-making and risk reduction, but it has practical limitations.

Building product as an early stage team

In this post, I would like to walk through some of the things that we are doing at Hubble to continue to build and enhance our product.

Usability Testing

Benefits of Unmoderated Testing

We’ll explore some of the key benefits to decide whether unmoderated studies are suited for your next project’s needs.

How we found our first 10 paying customers

In this blog post, I would like to write about what are some of the things that have worked well for us and what has not, with the hopes of providing insights for other early stage founders and startups that are going through the same challenge.

UX Research Foundations

Guide On User Interview Techniques

Conducting in-depth interviews is a practiced art of listening between the lines and asking with intention.

Collaboration between UX Research and Product

User experience (UX) researchers and product managers (PMs) are two essential roles in product development, but they often work in silos. This can lead to misalignment between research insights and product decisions, resulting in a less-than-optimal user experience. However, when UX researchers and PMs collaborate, they can create products that truly meet user needs and exceed expectations.

Why Hubble?

At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.

Launching Hubble, an AI Powered Unified Product Research Tool

After spending several months collecting feedback from our beta customers, Minhye, Nick, David and I have continued to build strong conviction that there is an unmet need for a unified product research tool for teams to collect continuous feedback from their users. We are sincerely grateful to our beta users, investors and early customers as we hit this significant milestone on our exciting journey.

Usability Testing

When to run unmoderated user testing

Unmoderated research works very well if you have qualitative questions that need to be validated quickly from a large sample size. Hubble makes it easier and faster for you to get started with unmoderated testing by providing you with everything you need in one platform.

Why we decided to build Hubble

This post provides some background on why we believe that this problem is meaningful, and how we are planning to build Hubble as a solution.